Manager, Paid Social at NP Digital in Remote

TITLE Manager, Paid Social DEPARTMENT Paid Media DIVISION NP Digital US LOCATION Remote - US

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of the Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification, and both Inc. and AdAge listed us on their Best Places to Work List.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital is seeking an energetic, data-driven, and innovative Manager, Paid Social to join our remote Paid Media team. The ideal candidate has 3+ years of managing paid social campaigns with budgets exceeding $500K per month and strong ecommerce and shopping campaign experience. Candidates should have outstanding knowledge of Meta and TikTok and a good grasp on how to structure campaigns to optimize performance based on social networks’ ad auction algorithms. Experience with Pinterest and other paid social platforms is also valuable. Equally important to paid social experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike.

This is a newly created role to support our growing team. To qualify, candidates must reside and be eligible to work in the US.

ABOUT THE RESPONSIBILITIES

• Partner with and deliver paid social media strategy and recommendations for clients
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Develop and implement paid social campaign structures to manage and optimize against ecommerce performance goals such as revenue, CPA, or ROAS
• Follow department media buying processes to ensure campaigns run accurately
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
• Improve campaign performance by making optimization recommendations and using paid social campaign management checklist to identify opportunities
• Implement split testing to continuously improve campaign performance through targeting and creative tests
• Analyze and resolve diverse and complex issues based on in-depth knowledge of paid social platforms
• Develop, deliver, and present client reporting on a weekly, monthly, and quarterly basis
• Conduct ongoing analysis of paid social trends while staying up to date on recent platform updates, including new automation and AI capabilities, and how to apply them to clients’ campaigns
• Collaborate with internal teams and departments to share paid social insights that can be leveraged across paid search, programmatic, and SEO efforts
• Connect with client creative teams to provide performance insights and recommendations on campaign assets, including when new creative or product-focused assets are needed
• Respond to client questions and ad hoc requests in a timely manner

ABOUT YOU

• 3-5 years of paid social experience with strong hands-on experience across Meta and TikTok; knowledge of Pinterest and other paid social platforms is a plus
• 2+ years of ecommerce experience optimizing campaigns to online sales/ROAS
• Experience managing monthly budgets exceeding $500K
• Thrives off improving paid social media campaign performance and the opportunity to drive growth for clients
• Exceptional communication and presentation skills to both external and internal stakeholders
• Proficient in Microsoft PowerPoint and Excel
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
• Comfort using AI tools to support analysis, reporting, research, or day-to-day workflow efficiency while validating outputs before use
• Strong organizational skills with the ability to prioritize time and workload efficiently
• Ability to work in a fast-paced environment
• Team player who is willing to help others whenever needed
• Responsive to constructive feedback to foster personal and professional growth

BONUS POINTS

• 1+ years of agency experience
• Ability to manage a large volume of campaigns simultaneously
• Experience running lead generation campaigns, ideally in housing, multifamily, or other consideration-driven verticals
• Understands how to determine when creative needs to be updated in the platforms and can translate performance trends into clear creative recommendations
• Paid social certifications, such as Meta Blueprint and TikTok Media Buyer
• Additional professional certifications, such as Google Analytics

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department include:

• Associate Specialist (typically 6+ months experience)
• Specialist (typically 1+ years)
• Senior Specialist (typically 2+ years)
• Manager (typically 3+ years)
• Senior Manager (typically 5+ years)
• Associate Director (typically 6+ years)
• Director (typically 8+ years)
• Senior Director (typically 10+ years)

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but are not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION

• Base Salary: USD $75,000.00 to $90,000.00, depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun “Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture. Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.