Social Media Officer at MSI… · London

Social Media Officer

If you're skilled at using social media to drive engagement and tell powerful stories, and are passionate about reproductive health and rights, we'd love to hear from you.
About us:
MSI Reproductive Choices works across 36 countries to provide and advocate for abortion, contraception and other life-changing reproductive healthcare.
Everyone should have the freedom to make decisions about their own bodies and futures – but around the world, 40% of women live in countries where abortion is banned or restricted, and millions of women have no access to contraception. That’s why MSI’s teams drive, sail, and trek to take our services to whoever needs them. Across the globe, we deliver reproductive choice to over 100,000 people every single day, and most have no other access to this healthcare.
We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world for all.
About the role
MSI Reproductive Choices is seeking a creative Social Media Officer to expand our digital reach with compelling content, including short-form video that powers campaigns and fundraising. This is an exciting opportunity for someone passionate about reproductive rights, social media trends and storytelling to join our global organisation, working with colleagues around the world to create inspiring content.
This role is based within our Global Communications and Marketing team, which leads MSI’s communications and marketing activity globally, building awareness of our brand and cause, and supporting fundraising.
The Social Media Officer will play a key role within the team, helping to bring MSI’s stories and data to life through engaging and impactful social media content. The Social Media Officer will support with the day-to-day management of our social media channels and develop engaging content, with a focus on short-form video content explaining our issues, and profiling our frontline teams and experts.
By jumping on digital trends and connecting our issues with timely news moments, the Social Media Officer will help MSI get in front of new audiences and grow engagement with our reproductive rights’ campaigns and impact-led storytelling. The role will also support MSI spokespeople, team members and programmes around the world, to use social media for engaging user-generated and employee-generated content.
About you:
• 2+ years of experience in managing social video platforms (Instagram Reels, YouTube, TikTok)
• Experience creating and editing engaging short-form video content, with tools like Canva and CapCut
• Strong understanding of platform-specific algorithms and trends
• Excellent copywriting skills with a natural, conversational tone
• Creative thinker with a passion for social media and storytelling
• Data-driven approach with experience using platform analytics tools
• A good design-eye, with experience in crafting engaging, accessible and informative content, including visual content using design tools such as Canva
• Strong interpersonal skills, and the ability to work authoritatively, knowledgeably and confidently with external stakeholders and colleagues at every level of the organisation
• Outstanding organisational skills, including the ability to use initiative, prioritise workload and work under pressure to meet tight deadlines
• Ability to work in a diverse and inclusive environment, respecting and collaborating with all individuals equally, and with a commitment to overcome bias and prejudice

Salary and benefits:
• Salary of £35,000 - £38,000
• 25 days of annual leave per annum + statutory leave (national holidays)
• Cycle to work scheme
• Being part of a dynamic team of reproductive choice advocates from around the world

Please see job description here
Please apply below. Please upload a CV and cover letter, include links to social media content you've worked on and felt most proud of.
Location: London, UK (minimum of 2 days per week in the office), or any country where MSI operates
Full-time: 35 hours a week, Monday to Friday for UK based candidates
Contract type: Fixed-term 12-month contract
Salary: £35,000 - £38,000 + benefits for UK based candidates.
Closing date: 4th December (midnight GMT). We advise you to get your application in as soon as possible as interviews may take place before this date.