Regional Sales Representative – Tyre Retail & Wholesale

Team up with the best in the tyre industry!

Job Overview

The Regional Sales Rep operates as a high‑impact territory sales specialist , responsible for expanding the retail and wholesale footprint across the tyre and fitment industry. This role focuses on personally developing new business, strengthening key customer relationships, and driving regional growth in an industry experiencing strong upward momentum.

South Africa's tyre market continues to grow, supported by rising vehicle ownership, expansion in commercial and logistics sectors, increased EV adoption, and sustained demand in the replacement tyre segment. The tyre industry is innovating rapidly, with growth driven by vehicle demand, evolving mobility trends, and major advancements in tyre technology. This role allows you to shape regional expansion, influence customer buying behaviour, and contribute directly to the growth of a fast‑developing sector.

This position is ideal for an individual with tyre retail, wholesale experience who excels in relationship‑driven selling and is passionate about regional market development.

Key Responsibilities

• Grow the regional sales footprint by identifying, pursuing, and closing new retail and wholesale opportunities.
• Build strong, long‑term relationships with tyre fitment centres, fleet operators, independent retailers, wholesalers, and commercial customers.
• Drive sales execution aligned with evolving market trends such as digital fitment solutions, increasing mobility demand, and growth in the logistics and mining sectors.
• Promote value‑added fitment centre offerings and support the expansion of regional service capabilities.
• Analyse competitor activity, pricing trends, and advancements in tyre technology (including EV‑ready and smart tyres).
• Conduct territory planning, manage a sales pipeline, and provide accurate forecasting and reporting.
• Represent the brand professionally at customer visits, industry events, and supplier engagements.

Industry & Market Knowledge

Ideal candidates will demonstrate:

• Strong understanding of tyre retail and fitment centre operations.
• Insight into market shifts such as sustainability trends, local manufacturing investment, and franchise expansion.
• Technical understanding of tyre categories, performance characteristics, and regulatory standards.
• Solid commercial sales experience across B2B and B2C channels.
• Understanding of pricing, margin dynamics, and territory‑based forecasting.

Qualifications & Experience

• Matric
• BCom Degree or studying toward a relevant Business Degree or Diploma
• Minimum 7+ years sales experience, ideally with 5+ years in tyre retail, wholesale, or fitment
• Proven track record in territory growth and key account management
• Strong understanding of the South African automotive and tyre sector

Skills & Competencies

• Excellent relationship‑building and negotiation skills
• High energy, driven, and resilient – with a strong hunter mentality
• Professional communication skills (verbal & written)
• Strong problem‑solving and commercial reasoning
• Organised, detail‑oriented, and able to manage multiple priorities
• Bilingual ability advantageous
• Proficient in Microsoft Office (Excel, Word, Outlook, PowerPoint)