Product Marketing Manager at Mizuho OSI in Union City, CA

About Company

Mizuho OSI is the leader in the markets for specialty surgery and patient positioning. The company’s portfolio includes specialty surgical tables for procedure-specific approaches that improve patient outcomes in spine and orthopedic surgeries along with disposable and reusable surgical patient care products.

Job Summary

The Product Marketing Manager provides product and market oversight for assigned products. The position is responsible for strategic planning, pricing analysis, portfolio management, competitive market analysis, and budgeting for assigned products. In addition, the product marketing manager serves as a marketing advisor providing product and market overviews, coordination of product development activities, in-depth business case analysis, and recommendations.

The product marketing manager will collaborate closely with downstream marketing managers, clinical marketing, marketing operations, R&D, operations, and other internal stakeholders to set portfolio strategies for assigned product lines. This is an exciting opportunity for an individual with a passion and experience for medical device marketing in the surgical space.

In addition to leading and facilitating the commercial execution of new Mizuho OSI solutions, this position develops, leads, and implements marketing programs and support to drive procedure adoption of Mizuho OSI products amongst targeted surgeons and patient audiences.

Responsibilities:

• Lead the design, creation, and successful execution of marketing programs
• Expand your product marketing knowledge base across multiple marketing channels and strategies
• Provide creative solutions
• Collaborate with internal and external partners to meet corporate product marketing business objectives
• Partner with cross-functional departments to identify opportunities for improvement
• Be an expert of product knowledge for the functional area of responsibility. Perform market trends, analysis, product pricing, and promotions. Monitor and evaluate competitive products and marketplace dynamics. Compile and report on product activities and achieving goals and objectives to management.
• Develop, lead, implement, and monitor the progress of comprehensive marketing plans to include measurable metrics, objectives, goals, strategies, tactics, in-depth competitive market analysis, product analysis, and timetables. Implement both long and short-term plans. Monitor results and implement adjustments where appropriate.
• Establish systems, programs, policies, and procedures to develop, plan and implement product launches and new distribution channels.
• Lead the upstream marketing activities as part of a core team member on development projects. Compile user needs through surveys, clinical observation, data collection, and clinical labs. Work cross-functionally as a core team member to fulfill the project development checklist requirements. Develop the marketing plan and be responsible for the business requirements.
• Work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams (Marketing, Sales, Sales Operations, RA/QA, etc.) to develop, execute programs, and drive the product development processes.
• Lead the development of support material, advertising, and collateral tools in collaboration with Marketing personnel and outside agencies. Ensure all marketing collaterals meet company approved branding and trademark guidelines and obtain final approval from the appropriate departments.
• Develop, implement, and monitor an approved marketing budget and forecast relating to assigned product portfolio, conventions, meetings, advertising/promotions, literature, etc.
• Oversee the Opportunity Assessment and Business Case models and recommend any new product, line extension, and market opportunity to senior management personnel.
• Provide content on marketing strategy, competitive comparison, market dynamics, sales support materials, and key marketing programs to drive Mizuho OSI business. • Work closely with key surgeons and product development to define market and product requirements for new products and markets needed to enable key surgical procedures further and drive procedure adoption.
• Responsible for evaluating the pricing and profitability of the assigned product portfolio and making recommendations for changes, with justification, where required, to meet the corporate goals. Submit price changes for approval to the Manager.
• Interface with Regulatory and Quality Department, where appropriate, regarding product complaints and coordinate resolution.
• In coordination with the Regulatory and Quality Department, ensure product lines comply with FDA regulations.
• Help create an ongoing effort to improve the Company and the Department through personal action and by contributing ideas to support both the Department and Company’s continuous improvement efforts.
• Adhere to product FDA online marketing guidelines in all material created and posted. In addition, adhere to applicable GMP and ISO 13485 processes and procedures.
• Understand, follow and support Mizuho OSI’s internal Quality System policies, procedures, and work instructions, including but not limited to applicable external regulations (21 Code of Federal Regulations Part 820 Quality System Regulations and applicable International Standards).
• Perform other duties and responsibilities as assigned.

Qualifications & Requirements:

• Requires 8+ years of directly related experience in the life sciences, healthcare, and/or medical device marketing, with 5 years P&L experience. Bachelor’s degree in Marketing/ Business or related field required. MBA required.
• Familiarity with the medical device market, operating room segment, hospital purchasing processes, and ambulatory surgical facilities is a plus. Medical device/technology marketing experience preferred. Mizuho OSI is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Mizuho OSI participates in the E-Verify program.
• Must be comfortable working in a clinical setting (e.g., operating room/theater, lab environment).
• Expertise in creating meaningful full marketing content in a highly regulated healthcare industry.
• Excellent marketing plan development and implementation skills and experience. Ability to demonstrate strategic marketing planning techniques.
• Successful analytical, business modeling, forecasting, and competitive product and market analysis experience.
• Successful experience budgeting and pricing products as well as budget management experience.
• Excellent facilitation skills, including the ability to create presentations and facilitate effective group presentations. Must be effective in presenting materials internally, externally, and at senior levels, including Executives.
• Ability to create and reconcile reports, demonstrate strong analytical skills, and attention to detail.
• Excellent communication, relationship-building, and project management skills.
• Excellent Computer Skills, including Microsoft products of Word, Excel, PowerPoint, and Teams.
• Ability to clearly express oneself verbally in the English language (additional languages also preferred) effectively with employees and other business contacts courteously and professionally.
• Ability to express oneself clearly and effectively through written means, to properly use such technical factors as grammar, punctuation, vocabulary, and correct spelling.
• Ability to work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams (Marketing, Sales, Sales Operations, RA/QA, etc.) to develop and execute programs.
• Proven track record of operating in a dynamic environment with a sense of urgency.
• Ability to represent the Company professionally, creating positive interactions that lead to additional sales and the success of the Company.
• Ability to maintain confidentiality of highly sensitive information.
• Ability to function in an operating room environment and attend surgical procedures.
• Ability to travel overnight (30%) with some weekend travel within the United States and internationally.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Pay Scale: $148,000 - $170,000 DOE + potential annual bonus + comprehensive benefits package