Founding Growth Lead – Sports & Mobile App at MindCoach in Remote

MindCoach is an early-stage mobile app built around one of the most overlooked parts of sports performance: the mental game.

We’re building a platform designed to help athletes strengthen their mindset, confidence, focus, resilience, and overall mental performance.

The product is live, and we’re looking for a Founding Growth Lead who wants to help us figure out how to get MindCoach into the hands of more athletes, coaches, teams, and sports organizations.

This is not a traditional corporate marketing role.

We’re looking for someone entrepreneurial, creative, highly resourceful, and excited about taking an early-stage product and helping find the channels that can actually scale it.

What You'll Own

You’ll work directly with the founders to develop and execute MindCoach's growth strategy.

That could include:

• Developing and testing user acquisition strategies
• Growing MindCoach's athlete user base
• Building partnerships with coaches, trainers, teams, academies, and sports organizations
• Identifying and recruiting athlete and sports creators
• Developing influencer and ambassador programs
• Creating organic social media growth strategies
• Helping develop short-form sports content
• Running creative growth experiments
• Building referral and affiliate programs
• Developing email and lifecycle marketing campaigns
• Improving onboarding and conversion
• Helping optimize App Store and Google Play positioning
• Analyzing acquisition, activation, engagement, retention, and subscription data
• Researching competitors and emerging sports technology companies
• Helping develop paid acquisition experiments when appropriate
• Finding unconventional ways to put MindCoach in front of athletes

You'll have a lot of freedom to test ideas.

We care much more about execution and learning quickly than creating long strategy decks.

We'd Especially Love Someone With Experience In

You don't need everything on this list, but experience in several of these areas would be valuable:

• Growing consumer mobile apps
• Sports technology
• Fitness or wellness apps
• Subscription apps
• Athlete marketing
• Sports social media
• Creator/influencer marketing
• TikTok, Instagram Reels, and YouTube Shorts
• Mobile app user acquisition
• App Store Optimization
• Email and lifecycle marketing
• Partnerships
• Affiliate programs
• Community-led growth
• Meta or TikTok advertising
• Product-led growth

Experience successfully scaling a mobile app from an early stage would be especially valuable.

Who We're Looking For

You might be a great fit if you:

• Follow sports closely and understand how athletes think and consume content
• Naturally think about growth, distribution, and why products spread
• Enjoy experimenting rather than waiting for perfect information
• Can both develop ideas and personally execute them
• Are comfortable working in an early-stage startup environment
• Move quickly and communicate clearly
• Are comfortable wearing multiple hats
• Care about measurable results
• Want meaningful ownership over the growth of a product

You do not need decades of experience.

A hungry early-career marketer who has built an audience, grown an app, scaled a sports account, launched a startup, or demonstrated an unusual ability to make things grow could be an excellent fit.

Why MindCoach?

Mental performance can be the difference between athletes performing at their potential and getting in their own way.

We're building MindCoach to make high-quality mental performance resources significantly more accessible to athletes.

You'll be joining early enough to have meaningful influence over:

• Our growth strategy
• Our brand
• Our partnerships
• Our content strategy
• Our acquisition channels
• How MindCoach reaches athletes around the world

This is an opportunity to build, not simply inherit an established marketing playbook.

What to Send Us

Along with your application, tell us:

• Why MindCoach interests you
• Your connection to sports, if any
• Something you've personally helped grow
• What you specifically did to grow it
• Any measurable results you achieved
• Your experience with mobile apps, startups, sports, or consumer products

Bonus question:

If you joined MindCoach tomorrow and had very little marketing budget, what are the first three things you would do to acquire our next 1,000 athletes?