Event Marketing Manager at Microsoft in Shanghai, Shanghai, China

Overview
Drives the adoption of marketing strategy and guidelines across events. Stays up to date on new events or experiences that occur across the business, market, and/or competitors. Manages an event brief and executes stakeholders' vision for an existing event. Continually builds relationships and fosters communication with marketing teams, business groups, and third-party events management to influence event-specific objectives. Creates comprehensive event plans, creative marketing, and experience wire frames to support defined business objectives as well as ensure seamless event process flow and marketing execution landing. Plans, manages, and executes events from beginning to end, leading respective teams throughout the process. Holds accountability for managing an event budget end to end. Drives the metrics process by highlighting potential key performance metrics and determining how to tie metrics to a specific event within a series. Partners with stakeholders to identify and create event metrics, considering how to measure success based on a particular event's objectives.

Responsibilities

Customer Experience
Manages an event brief and executes stakeholders' vision for an existing event. Manages resources such as team members, shared services, production personnel, and agencies to realize the event's design and objectives. Verifies an event's brief serves overarching objectives and target audience. Aligns event or experience design and execution to One Microsoft vision and values. Maintains a strong focus on accessibility and inclusion when executing an event or experience. Ensures events and experiences provide a safe space for attendees to have a great experience.
Leveraging Insights
Partners with stakeholders to identify and create event metrics, considering how to measure success based on a particular event's objectives. Continually connects with measurement team to refine metrics. Verifies event metrics are embedded into an event's design. Ensures consistent event insights are gathered. Assists in evaluation process to determine if metrics were achieved. Contributes to consolidating key outcomes, insights, and opportunities for improvement from events and/or programs. Learns from findings and provides input regarding best practices.
Drives the metrics process by highlighting potential key performance metrics and determining how to tie metrics to a specific event within a series. Leverages business analytics and relevant metrics to maximize business impact of the event. Connects a series of events or experience programs to a target audience, modifying content, agenda, and promotional strategy to meet the needs of the targeted audience for each event. Develops and creates strategies to target appropriate audiences and meet core objectives. Cascades strategies to team members to implement. Considers how to connect an event to broader sales objectives and return on investment (ROI) on products and services. Advises core/project team on how to achieve performance metrics and maximize the impact of an event. Acts as a subject matter expert for competitive event activities and makes recommendations for providing a competitive advantage.
Marketing Strategy
Stays up to date on new events or experiences that occur across the business, market, and/or competitors. Implements plans to create new events or experiences from senior leaders, contributing to their design and development where applicable.
Drives the adoption of marketing strategy and guidelines across events. Contributes to discussions regarding budgets and production/workback schedules. Manages and implements area event strategy and volume planning that aligns across products and services to optimize customer and partner event experience. Ensures events adhere to branding, content, and timing standards in order to create a consistent Microsoft experience. Considers how to evolve events to increase the impact of multiple business groups.
Project Management
Holds accountability for managing an event budget end-to-end. Understands costing and how to prioritize where to invest monetary resources. Ensures event execution stays within budget, or proposes strategic requests for additional budget as needed. Provides input to senior leaders regarding portfolio-specific or annual budgets. Promotes an event's visibility to ensure appropriate budget can be allocated towards its execution.
Plans, manages, and executes events from beginning to end, leading respective teams throughout the process. Ensures tactical plans and creative execution are carried out effectively for events and fall within predefined budget and production schedule. Determines resources that are needed for in-person and/or online events to run seamlessly (e.g., physical event set up, catering, online/embedded content) and delegates responsibilities accordingly. Decides which pre-approved vendors are most appropriate to use for a specific event. Oversees third party resources to execute and deliver on event strategy by setting and communicating timelines and priorities. Holds vendors accountable for delivering on agreed upon outcomes. Partners with key stakeholders across the marketing organization and production team to keep events running efficiently, optimizing as best as possible from an operations perspective. Delegates logistic responsibilities as needed.
Creates comprehensive event plans, creative marketing, and experience wire frames to support defined business objectives as well as ensure seamless event process flow and marketing execution landing. Provides consistent and predictable visibility to specific event or segment roadmaps and plans that contribute to key business outcomes. Creates presentation decks for outlining plans and solicits feedback from key stakeholders. Considers risk plans and potential mitigation and builds into processes.
Relationship Management
Continually builds relationships and fosters communication with marketing teams, business groups, and third-party events management to influence event-specific objectives. Acts as a lead across business groups to coordinate the development of merchandising, messaging, and marketing for events. Establishes cadence with key stakeholders and leverages standard connection rhythms to continually improve processes for an event. Oversees event vendor resources, holding them accountable for delivering on agreed upon outcomes and executing on an event's strategy.

Qualifications
Required/minimum qualifications
5+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.
Additional or preferred qualifications
Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 10+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience.
8+ years marketing experience in a large multinational organization or creative/media agency.

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Insights from previous hires
Top skills: Art, Business, Analytics, Adoption, Clarity, Budgeting, Budget Management, Blogging, B2C, Automation
Common previous titles: Marcom Manager, Digital Specialist, Account Strategist, Events Marketing Manager, Senior Sales Operations Manager, Senior Market Research Manager, Learning Manager, Senior Field Marketing Manager, Business Program Manager, Senior Account Strategist