Head of Brand, Menu & Communications at McDonald's… · Belgium

Head of Brand, Menu & Communication

McDonald's Restaurants Belgium HQ · Diegem, Brussels Area

McDonald’s is the largest restaurant chain in the world and also the most people-oriented enterprise around the globe. We are constantly looking for ways to reinvent ourselves in order to serve our customers better, every single day. The recipe for success is a combination of a strong brand with a lot of freedom for local markets. Rooted in our Belgian society for more than 45 years, we feel particularly committed to our environment and partners. There are currently 131 McDonald’s restaurants in Belgium, run by 26 independent entrepreneurs (Franchisees). Because our business is growing fast-paced, we are looking for talented people to reinforce our head offices that provide support to all restaurants.

Ingredients of this Job

At McDonald's Belgium, we're looking for an experienced marketing leader to drive our brand, menu and communication agenda.

As Head of Brand, Menu & Communication, you will lead the development and execution of our brand strategy, menu innovation roadmap and integrated marketing campaigns. Reporting to the Chief Marketing Officer, you will play a pivotal role in accelerating brand growth, driving guest traffic and ensuring McDonald's remains relevant in a fast-changing consumer landscape.

Your responsibilities

• Define and lead the brand, menu and communication strategy for McDonald's Belgium.
• Translate business objectives into impactful consumer campaigns and growth initiatives.
• Lead the development and execution of the annual marketing plan and campaign calendar.
• Drive menu innovation and portfolio management in partnership with Operations, Supply Chain, Finance and Consumer Insights teams.
• Oversee product launches and ensure compelling communication of menu innovations to consumers.
• Lead relationships with creative, media, production and PR agency partners.
• Manage significant marketing investments and ensure optimal return on investment.
• Represent Belgium in international marketing and menu forums.
• Build strong alignment across internal and external stakeholders.

Team Leadership

You will lead a team of four marketing professionals, including two direct reports and one contractor.

You will be responsible for coaching, developing and inspiring the team while fostering a culture of ownership, collaboration and high performance.

Your Menu

• A proven leader with substantial experience in senior marketing, brand, category or commercial roles.
• A strong track record in brand building, integrated marketing and commercial growth.
• Experience within a food-centered business, with direct responsibility for both product development or portfolio innovation and the communication and commercialization of those innovations to consumers.
• Strong understanding of the connection between consumer insights, product innovation, portfolio strategy and business performance.
• Experience leading cross-functional initiatives involving Marketing, Operations, Supply Chain, Finance and external partners.
• Demonstrated people leadership experience and a passion for developing talent.
• Strong stakeholder management and influencing skills.
• Experience managing agencies and substantial marketing budgets.
• Strategic thinker with a hands-on mindset and excellent execution capabilities.

Why join McDonald's Belgium?

This is a unique opportunity to lead the brand, menu and communication agenda of one of Belgium's largest and most recognized consumer brands. You will combine strategic influence, team leadership and end-to-end responsibility for marketing performance while helping shape the future of McDonald's in Belgium.

What we have to offer you

• Becoming part of an energizing team of the McDonald’s Family;
• Working for an innovative and people-oriented Belgian SME, backed by a strong and leading multinational;
• The freedom to organize your work around your private life;
• A salary package including extralegal advantages like an electric company car and best in class group insurance;
• 30% discount on all McDonald’s products just for you;
• A smile on your face every single working day.

Ready to make an impact? We'd love to hear from you.