Integrated Content Director at Mars in Franklin

Integrated Content Director

Location: USA-Colorado-Louisville · Hybrid

Job Description:

Champion Petfoods is expanding! We are excited to announce we are looking for a Integrated Content Director to join our rapidly growing company.

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry across three major geographic regions.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here's the Scoop – Summary

The Integrated Content Director leads the strategy, planning and execution of content across the pet parent journey, ensuring brand strategy and communication priorities are translated into relevant, distinctive and effective content across channels and platforms.

This role owns integrated content planning, content governance, creative operations, production planning, agency coordination and content effectiveness, establishing the processes and ways of working required to deliver high-quality content with greater speed, agility and efficiency.

Working closely with Brand, Media & Digital, Ecommerce, Shopper Marketing, and partner agencies, the Director ensures content is fit for platform, connected across touchpoints and optimized for the moments that matter, while leveraging emerging technologies and AI-enabled creative solutions to accelerate content development and improve marketing effectiveness.

The Integrated Content Director works out of our Corporate office in Boulder (CO), Nashville (TN) or New York (NY) and works a hybrid schedule with 3 days in-person.

What a typical day looks like:

• Integrated Content Strategy & Planning. Lead the development and execution of integrated content strategies, translating brand communication platforms and portfolio/innovation priorities into clear content plans across the pet parent journey.
• Content Ecosystem & Omnichannel Activation. Define how content comes to life across paid, owned, earned, social, retail, ecommerce and advocacy touchpoints, ensuring content is connected while being tailored to the role, audience and requirements of each channel.
• Content Governance & Brand Consistency. Establish content governance principles, standards and ways of working to ensure consistency with brand strategy, visual identity, claims and communication guidelines while enabling effective local execution.
• Creative Operations & Workflow Management. Own the end-to-end content workflow, from briefing and prioritization through creative development, approvals, production and deployment, simplifying processes and improving speed, visibility and accountability.
• Agency & Creative Partner Leadership. Lead relationships and ways of working with creative, production and content partners, establishing clear scopes, expectations and performance standards while driving quality, efficiency and creative excellence.
• AI-Enabled Content & Creative Transformation. Accelerate adoption of AI-enabled creative and content solutions to increase speed, agility, personalization and cost efficiency, while establishing appropriate governance and quality standards.
• Fit-for-Platform Content Excellence. Champion the development of content designed for the specific behaviors and requirements of each platform, ensuring creative is relevant to the audience, channel and moment rather than relying on a one-size-fits-all approach.
• Content Measurement & Effectiveness. Establish clear content effectiveness principles and measurement frameworks, using performance data, testing and learnings to continuously improve creative quality, relevance and business impact.

What are we looking for?

• 10+ years of progressive experience in Content Strategy, Integrated Marketing, Creative Operations, Brand Communications or related disciplines, ideally within consumer products, retail, ecommerce or consumer-facing organizations.
• Strong expertise in integrated content strategy and planning, with demonstrated ability to translate brand and communication strategies into effective content ecosystems across multiple channels and platforms.
• Strong digital-first orientation, with an understanding of platform-specific creative requirements, changing consumer behaviors and the increasing role of content in search, social commerce and digital discovery.
• Demonstrated experience managing creative agencies, production partners and content ecosystems, including scopes of work, budgets, timelines and performance accountability.
• Proven experience leading creative operations and production, including briefing, workflow management, asset development, approvals, production planning and deployment across complex organizations.
• Strong knowledge of content governance and brand management, with experience establishing standards and processes that balance brand consistency with speed and local/channel relevance.
• Experience with AI-enabled creative and content technologies.
• Strong analytical orientation, with experience using content performance, testing and insights to optimize creative effectiveness and inform future development.
• Strong cross-functional leadership and influencing skills
• Proven people leadership experience, with the ability to develop talent, build capabilities and foster a high-performing, collaborative content culture.

What can you expect from Champion?

Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.

Earnings: Salary range from USD$129,000 to USD$177,000, 401k with Company, and donation matching.

Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.

Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.

Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.

Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

#cpfind

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

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