Markel Corporation→
Product Marketing Specialist at Markel Corporation in Richmond, VA
Job Description
Product Marketing Specialist
Location: Richmond, VA
What part will you play? If you’re looking for a place where you can make a meaningful difference, you’ve found it.
The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs.

Join us and play your part in something special!

The Product Marketing Specialist supports the development and execution of marketing strategies for assigned products or segments across the US & Bermuda business. The role translates business priorities and market insights into positioning, messaging, campaigns, launches, content, and broker/customer enablement. The Product Marketing Specialist independently owns defined marketing content and workstreams while partnering closely with Product Leadership, Underwriting, Business Development/Distribution, and Marketing colleagues (and Comms/Brand as needed).Key Responsibilities
Product & Segment Marketing
- Develop defined components of product and segment marketing plans aligned with business priorities.
- Translate product strategies and commercial objectives into actionable marketing activities.
- Manage assigned marketing initiatives from planning through execution.
Market & Customer Insight
- Monitor market, competitor, broker, and customer trends.
- Analyze available insights and identify implications for assigned products or segments.
- Bring market perspective into marketing recommendations and planning.
Positioning & Messaging
- Develop product messaging, value propositions, briefs, and supporting content within established frameworks.
- Ensure marketing materials clearly communicate product differentiation and customer/broker value.
Go-to-Market, Campaigns & Enablement
- Support and lead defined workstreams associated with product launches and go-to-market initiatives.
- Develop integrated campaign briefs and coordinate execution across Marketing capabilities.
- Develop broker, customer, and sales enablement materials.
- Coordinate cross-functional execution through Digital, Creative, Events, Comms and Brand, Business Development teams, ensuring activities align to strategy and business objectives.
Measurement
- Establish appropriate measures for assigned initiatives.
- Monitor engagement and campaign performance.
- Analyze results and recommend improvements.
Scope & Decision-Making
- Independently manages defined projects and workstreams.
- Makes routine execution decisions within established strategy.
- Recommends changes to messaging, tactics, and execution based on market and performance insights.
- Escalates significant positioning, investment, or prioritization decisions.
Key Relationships
Product Leadership, Underwriting, Business Development/Distribution, Marketing, Digital, Creative, Events, Communications and Brand, and Legal and Compliance.
Qualifications & Capabilities
- Demonstrated Product Marketing or related B2B marketing capability.
- Strong understanding of positioning, messaging, campaigns, content, and go-to-market execution.
- Analytical mindset with the ability to translate insights into recommendations.
- Strong project management and cross-functional collaboration skills.
- Ability to communicate complex products and concepts clearly.
- This role requires approximately 25%–50% travel. Travel requirements may vary based on business needs, assigned responsibilities, and the employee’s location relative to key business stakeholders.
#LI-SY
#LI-Hybrid
US Work Authorization
US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.
Pay information:
The salary range for this position is $58,500.00 - $121,900.00. The posted salary range reflects the lowest and highest base salary applicable to this role across our U.S. locations. Individual offers are determined based on geographic location, experience, qualifications, internal equity, and other job-related factors. As a result, the salary offered for a specific location will fall within a narrower range than the overall range displayed in this posting. This position may also be eligible to participate in the Company's annual incentive plan.Who we are:
Markel Group (NYSE – MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.
We’re all about people | We win together | We strive for better
We enjoy the everyday | We think further
What’s in it for you:
In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work.
We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.
All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.
Are you ready to play your part?
Choose ‘Apply Now’ to fill out our short application, so that we can find out more about you.
Caution: Employment scams
Markel is aware of employment-related scams where scammers will impersonate recruiters by sending fake job offers to those actively seeking employment in order to steal personal information. Frequently, the scammer will reach out to individuals who have posted their resume online. These "job offers" include convincing offer letters and frequently ask for confidential personal information. Therefore, for your safety, please note that:
All legitimate job postings with Markel will be posted on Markel Careers. No other URL should be trusted for job postings.
All legitimate communications with Markel recruiters will come from Markel.com email addresses.
We would also ask that you please report any job employment scams related to Markel to rarecruiting@markel.com.
Markel is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of any protected characteristic. This includes race; color; sex; religion; creed; national origin or place of birth; ancestry; age; disability; affectional or sexual orientation; gender expression or identity; genetic information, sickle cell trait, or atypical hereditary cellular or blood trait; refusal to submit to genetic tests or make genetic test results available; medical condition; citizenship status; pregnancy, childbirth, or related medical conditions; marital status, civil union status, domestic partnership status, familial status, or family responsibilities; military or veteran status, including unfavorable discharge from military service; personal appearance, height, or weight; matriculation or political affiliation; expunged juvenile records; arrest and court records where prohibited by applicable law; status as a victim of domestic or sexual violence; public assistance status; order of protection status; status as a smoker or nonsmoker; membership or activity in local commissions; the use or nonuse of lawful products off employer premises during non-work hours; declining to attend meetings or participate in communications about religious or political matters; or any other classification protected by applicable law.
Should you require any accommodation through the application process, please send an e-mail to the rarecruiting@markel.com.
No agencies please.