Marketing Specialist (Consumer Apps, TH) at Maker Lab · Bangkok

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Based in Thailand, you will manage brand, reputation and consumer apps marketing programmes for a leading technology company, driving education, AI and digital safety initiatives from planning to delivery with strong ownership and accountability.

Role:

• Own end-to-end project management for brand and reputation, and consumer apps marketing programmes in Thailand, from scoping and planning through to delivery and wrap-up reporting.
• Lead operational support for core programmes, including career certification, student ambassador, AI education and government collaboration initiatives.
• Build and systematise operational processes, timelines and trackers, proactively following up on tasks and deliverables to ensure programme goals and OKRs are met.
• Create clear, compelling progress reports with limited guidance, flagging risks and blockers early and driving issues through to resolution.
• Support economic opportunity and digital responsibility initiatives that help students, entrepreneurs and users build new skills and stay safe online, covering privacy, security and online safety.
• Lead the launch and execution of consumer marketing campaigns for search and AI products, adapting global initiatives based on local consumer insights.
• Manage the end-to-end Thai language and validation process for marketing assets.
• Independently manage digital and in-person events from planning to execution, and analyse their performance.
• Manage creative and media agencies, event organisers and vendors to ensure high-quality delivery, identifying process gaps and implementing improvements across vendor operations.
• Maintain accurate documentation, including programme trackers, training materials and vendor records.
• Act as the point of contact for internal and external stakeholders, including agency, course and distribution partners, ensuring alignment with brand standards.
• Track programme and campaign performance using marketing analytics, translating findings into clear, actionable insights for cross-functional partners.

You:

• BA/BS degree or equivalent experience
• 2+ years of experience in marketing, agency or programme management, with a proven track record of delivering projects to a high standard.
• Proven ability to work independently and manage multiple workstreams, with a keen eye for detail and strong accountability in following up on tasks.
• Proficient in project management tools, spreadsheets and presentation slides.
• Experience managing agencies, vendors or event organisers, and delivering both digital and in-person events.
• Experience in stakeholder management; experience working with government or educational institutions is a plus.
• Experience with digital marketing and marketing analytics is an advantage.
• Strong organisational skills, with a can-do attitude and the adaptability to thrive as the job scope evolves.
• Able to work in a fast-paced, deadline-driven technology work environment and navigate ambiguity in a complex matrix organisation.
• Native fluency in Thai, with strong written and verbal communication skills in English.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.