Brand Executive at LUXASIA · Ho Chi…

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Paco Rabanne, Salvatore Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Key Responsibilities

E-Commerce Marketing & Campaign Ownership

• Propose, and execute comprehensive communication strategies for all e-commerce marketing and trade activities.
• Plan and launch all major brand milestones, including brand launching, new product introductions, and targeted consumer events designed to maximize online sales and brand awareness.
• Build and maintain a powerful brand presence across all major social networks, optimizing channels to enhance online visibility and audience growth.

PR, Event Management & Logistics

• Propose and execute the planning of PR events and activities across the brand portfolio, including press invitations, media liaison, RSVP tracking, and overall event management.
• Support of event logistics: source and manage venues, food & beverage, event materials, setups, and brief all external parties to ensure flawless execution
• Manage external contractors, agencies, and partners: handle the end-to-end process from securing competitive quotations to briefing them on specific brand requirements and monitoring project delivery.

Influencer & Community Building

• Establish deep relationships and regularly engage with key influencers to cultivate authentic brand advocacy and "brand love."
• Continuously expand the influencer network, identifying new creators and consumer tribes to maximize brand engagement and reach.

B2B Channel & Market Expansion

• Proactively explore and develop B2B channels, including chain stores, perfumeries, and specialty retailers, to drive sales volume.

• Identify and capitalize on strategic partnerships within these B2B channels to broaden the brand’s market share and physical footprint.

Market Intelligence & Reporting

• Conduct routine research and compile market, competitor, and business intelligence data to keep the team agile and ahead of trends.
• Oversee necessary administrative duties, including campaign performance/monthly reporting, invoice processing, and product sampling management.

Experience:

• Minimum 2-3 years of experience in Brand Management, E-commerce Marketing, PR, or a similar role (FMCG, Beauty, or Retail experience is highly preferred),

Skills:

• Strong understanding of e-commerce ecosystems and digital marketing metrics; interest in beauty, fragrances, and luxury cosmetics.
• Proficiency in Microsoft Excel & PowerPoint; Photoshop/Canva/Figma skills preferred.
• Proven experience in event management, PR liaison, and influencer relation mapping.
• Excellent negotiation and vendor management skills.
• A commercial mindset with the ability to initiate and pitch to B2B partners.

Attributes:

• Highly organized, proactive problem-solver, excellent communicator, and someone who thrives when given full ownership of projects.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.