LSI SOLUTIONS→
Marketing Operations Specialist at LSI SOLUTIONS in Victor, NY
Job Description
Marketing Operations Specialist
Full Time · Location: Victor, NY, US
LSI SOLUTIONS® founded in 1986, located in beautiful Victor, New York, is a dynamic and growing medical device company with over 500 employees dedicated to advancing minimally invasive surgical instruments through research, development, manufacturing, and marketing. We have doubled in size in just the last 4 years! The LSI Campus includes 10 buildings (170,000+ sq ft) on 95 meticulously cared for acres.
We are searching for passionate people looking to make a difference in the medical device industry. By joining LSI SOLUTIONS® an ISO 13485 certified company, you will become part of as energetic team working together to relentlessly pursue better patient outcomes with state-of-the-art devices. After all, our customer is ultimately the patient.
POSITION TITLE: Marketing Operations Specialist
SHIFT HOURS: 8:00am to 5:00pm (days)
LOCATION: Onsite at LSI Solutions in Victor, NY
ANNUAL SALARY: $66,500 minimum; $91,500 maximum, based on experience.
JOB SUMMARY:
The Marketing Operations Specialist plays a key role in supporting LSI Solutions' growing marketing organization by building, managing, and optimizing the systems that drive marketing performance. This position serves as the primary owner of HubSpot, leading platform administration, process optimization, and data management to support effective, data-driven marketing initiatives.
A central focus of the role is developing and maintaining a dedicated cardiac surgeon database that enables targeted, compliant engagement for LSI's innovative technologies, including RAM, Mi-CHORD, and COR-KNOT. As LSI continues to expand its marketing capabilities, the Marketing Operations Specialist will have the opportunity to influence campaign strategy, recommend email marketing approaches, develop targeted communications, and analyze performance data to help drive awareness, engagement, and adoption.
This is a highly visible, cross-functional role that partners closely with Sales, Training, Clinical, Regulatory, and Art teams, making a direct impact on LSI's commercial growth and market presence. Ideal candidates are analytical, organized, technology-savvy, and excited to contribute to a fast-paced, collaborative environment.
REPORTS TO: Director of Marketing
SUPERVISES: N/A
ESSENTIAL FUNCTIONS:
- Alongside the Director of Marketing, support HubSpot onboarding and implementation with LSI's implementation partner, including system configuration, user setup, integrations, data migration, and training for Marketing and Sales users.
- Build, own, and maintain LSI's cardiac surgeon database by sourcing, cleansing, de-duplicating, and enriching contacts (cardiac surgeons, cardiac programs, and hospital stakeholders) from trade show leads, training and summit attendees, Sales input, and approved third-party sources.
- Design data standards and segmentation (e.g., specialty, procedure focus, product experience, account, territory, engagement stage) to enable precise targeting for RAM, Mi-CHORD, and COR-KNOT campaigns.
- Serve as HubSpot system administrator: manage workflows, lists, forms, landing pages, user permissions, and data governance; ensure data integrity and consent/opt-out management in line with CAN-SPAM and applicable privacy requirements.
- Build, test, and deploy email campaigns and automated nurture journeys to cardiac surgeons and other healthcare professional (HCP) audiences; manage the send calendar and deliverability.
- Develop email copy and content recommendations for cardiac surgeon communications, grounded in performance data, patient-first outcomes messaging, and approved product claims; as applicable route content through LSI's regulatory and promotional review process.
- Track and report campaign KPIs (deliverability, open, click, conversion, and Sales follow-up); deliver dashboards and concise, actionable recommendations to the Director of Marketing and Sales leadership.
- Ensure closed-loop alignment with Sales so every engaged surgeon is routed to the right rep with clear definitions, and timely follow-up.
- Document repeatable, scalable marketing processes (campaign intake, approval, launch, and reporting); identify inefficiencies and recommend system and process improvements.
ADDITIONAL RESPONSIBILITIES:
- Support lead capture, list imports, and post-event follow-up campaigns for trade shows and surgeon user summits.
- Evaluate and recommend complementary marketing technology and integrations (e.g., social, website analytics) as the function matures.
- All other duties as assigned.
EDUCATION & EXPERIENCE:
- A minimum of a HS Diploma or GED is required.
- 3+ years of experience in marketing operations, marketing automation, or CRM management, including hands-on administration of a marketing automation platform is required (HubSpot strongly preferred).
- Demonstrated experience building and maintaining a B2B contact database and running email campaigns end to end is required.
- Bachelor’s degree in marketing, Business, Information Systems, or a related field is preferred.
- Experience marketing to physicians or HCPs in medical device, pharmaceutical, or healthcare; HubSpot certifications; experience implementing a marketing platform from the ground up is preferred.
KNOWLEDGE, SKILLS & ABILITIES:
- Advanced marketing automation skills: workflows, segmentation, lead scoring, reporting, and integrations (HubSpot preferred).
- Strong data management skills, including data hygiene, de-duplication, imports, and field architecture; advanced Excel.
- Analytical mindset with the ability to turn campaign data into clear, concise recommendations for leadership.
- Strong copywriting and editing skills; able to write credible, concise copy for a highly educated physician audience.
- Working knowledge of email compliance (CAN-SPAM), data privacy, and promotional review in a regulated industry (preferred).
- Builder mindset: comfortable creating processes from scratch in a growing function; highly organized, self-directed, and detail oriented.
- Excellent communication and collaboration skills across Sales, Training, Clinical, Regulatory, and Art.
- Proficiency in Microsoft Office; familiarity with Salesforce or other CRMs and website analytics tools (e.g., Google Analytics) preferred.
PHYSICAL DEMANDS AND WORK ENVIRONMENT: Work is performed primarily in an office environment, with occasional travel to US and Global trade shows, surgeon user summits, and training events.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Prolonged periods of sitting and working at a computer.
- Occasional overnight and weekend travel (approximately 10%).
- Occasional lifting of up to 25 lbs (e.g., event materials).
- Typical office noise levels in a climate-controlled environment.
LSI SOLUTIONS® BENEFITS INCLUDE:
- Bonus Plan, 401(k) plan with company match, Tuition Assistance, Employee Assistance Program (EAP) and Product Discounts
- 15 Paid Holidays, PTO, Sick Time
- Medical, Dental, Vision effective first day of employment
LSI SOLUTIONS® is an equal opportunity employer and does not discriminate based on any legally protected status or characteristic.
Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.