Marketing Communications Specialist at LIFESTREAM… · San…

POSITION SUMMARY
The Marketing Communications Specialist plays a pivotal role in executing and managing LifeStream’s marketing and communication strategies. This position collaborates across departments to create compelling content and campaigns that educate, motivate, and inspire support of LifeStream's mission while increasing awareness of the ongoing need for blood donation. The Marketing Communications Specialist is responsible for developing and managing integrated marketing campaigns, donor communications, promotional initiatives, public relations activities, donor rewards programs, and digital engagement efforts. The role utilizes strong written and verbal communication skills, creative content development, project management skills, and knowledge of brand standards to support organizational goals, blood drive recruitment, donor retention, and community engagement across print, digital, social media, email, SMS, web, and event-based communication channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
1. Develop, write, design, and distribute engaging content across print, digital, social media, website, email, SMS, and other communication channels to support donor recruitment, retention, awareness, and education efforts.
2. Plan and execute marketing campaigns that align with business needs and current promotional items available for donors. Collaborate with internal teams and external stakeholders to maximize campaign effectiveness.
3. Manage and administer donor rewards, recognition, and promotional programs, including inventory oversight, vendor coordination, fulfillment, and reporting activities.
4. Monitor, measure, and analyze campaign performance utilizing KPI’s, donor engagement metrics, email metrics, and other reporting and analytics. Identify opportunities to improve campaign effectiveness, engagement, and outcomes.
5. Assist in planning and executing community events, donor appreciation events, grand openings, promotional activities, and organizational outreach initiatives.
6. Collaborate with Recruitment, Collections, Contact Center, Finance, Administration, and external partners to ensure effective communication, promotion, and execution of blood drives, donor initiatives, and organizational campaigns.
7. Serve as a liaison between Marketing, Recruitment, Operations, and other internal departments to ensure accurate and timely communication regarding promotions, events, and donor initiatives.
8. All other duties as assigned.

COMPLEXITY
Work involves mostly duties that involve related steps, processes, or methods, requiring the employee to make choices and recognize differences in a few easily recognizable situations, such as differences in fact, sources of information, or kinds of transactions or entries. Occasionally, work includes various duties involving different and unrelated processes and methods. Decisions on what needs to be done require analysis of the subject in each assignment, and chosen courses of action may be selected from several alternatives. Work involves conditions and elements that must be analyzed to identify interrelationships.

NATURE AND EXTENT OF SUPERVISION PROVIDED TO THE POSITION
The supervisor makes assignments by defining objectives, priorities and deadlines, assisting the employee with unusual situations with no clear precedents. Employee plans and executes steps to complete the assignment, following instructions, policies, and previous training or accepted practices. Completed work is evaluated for soundness, appropriateness, and conformity to policy. Methods used by the employee are not reviewed in detail. Occasionally, the supervisor sets overall objectives and resources available, with deadlines and work plans developed in consultation with the employee, with some opportunity for the employee to interpret policy, or determine approaches and methodology for accomplishing assignments.

To perform this job successfully, each essential duty (as identified above) must be performed satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

GENERAL KNOWLEDGE, SKILLS, & ABILITIES
1. Excellent written, verbal, editing, and proofreading skills.
2. Experience using Adobe Creative Suite, Canva, content management systems, email marketing platforms, and marketing automation tools.
3. Proficiency with Microsoft Office Suite, especially Excel, Word, PowerPoint, and Outlook.
4. Strong organizational, analytical, and problem-solving abilities.
5. Ability to manage multiple projects and priorities simultaneously while meeting deadlines.
6. Strong customer service and interpersonal communication skills.
7. Ability to portray a professional image and represent the organization positively.
8. Experience with database management, mail merges, reporting, and data analysis.

EDUCATION
Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field preferred. Equivalent combination of education and experience may be considered.

EXPERIENCE
Minimum two years’ experience in marketing, communications and/or related field. Blood banking experience is a plus. Proficient in using social media platforms, marketing automation tools and content management systems.

CERTIFICATES, LICENSES, ETC.
Valid California Driver’s License

PHYSICAL DEMANDS
Refer to ADA checklist attached for physical demands.

WORK ENVIRONMENT
Standard office conditions with minimal health and safety risks.

LifeStream is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

LifeStream will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.

All applicants who receive a conditional offer of employment will be required to undergo a pre-employment drug test in accordance with LifeStream’s established guidelines.

EEO is the Law. For more EEO information about applicant rights click here.

Our organization participates in E-Verify, for more information click here.