Digital Marketing Specialist at LHH in Milwaukee, WI

We are seeking an early-career Digital Marketing Specialist to support the planning, execution, and optimization of digital marketing campaigns across multiple channels.

This role is ideal for someone with hands-on experience in paid search/SEM who also has exposure to SEO, email marketing, paid social, and programmatic advertising. The successful candidate will be analytical, curious, detail-oriented, and interested in growing their expertise across the digital marketing ecosystem.

Key Responsibilities

• Assist with the development, execution, and optimization of paid search campaigns across Google Ads and Microsoft Advertising.

• Conduct keyword research, develop ad copy, manage bids and budgets, and monitor campaign performance.

• Support SEO initiatives, including keyword research, content optimization, competitive research, and on-page SEO.

• Assist with paid and organic social media campaigns across platforms such as Meta, LinkedIn, Instagram, and other relevant channels.

• Support email marketing campaigns, including audience segmentation, campaign setup, testing, deployment, and performance reporting.

• Assist with programmatic display, retargeting, and digital advertising campaigns.

• Monitor key performance indicators such as impressions, clicks, CTR, CPC, conversions, CPA, ROAS, and website engagement.

• Use analytics and reporting tools to identify trends and optimization opportunities.

• Conduct A/B testing across ads, landing pages, email campaigns, and other digital content.

• Collaborate with marketing, creative, content, and account teams to ensure campaigns are aligned with broader marketing objectives.

• Stay current on digital marketing trends, platform updates, and emerging technologies.

Qualifications

• 1-3 years of experience in digital marketing, paid media, performance marketing, or a related area.

• Hands-on experience with paid search/SEM, ideally including Google Ads.

• Exposure to SEO and organic search best practices.

• Familiarity with email marketing platforms such as HubSpot, Mailchimp, Klaviyo, Salesforce Marketing Cloud, or similar tools.

• Experience or exposure to paid social platforms such as Meta Ads Manager and LinkedIn Campaign Manager.

• Knowledge of programmatic, display advertising, or retargeting is preferred.

• Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, or similar analytics/reporting tools is a plus.

• Comfortable working with data and using campaign performance metrics to make recommendations.

• Strong written communication and organizational skills.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Bachelor's degree in marketing, communications, advertising, business, or a related field preferred, or equivalent practical experience.

Ideal Candidate

The ideal candidate does not need to be an expert in every digital channel. We are looking for someone with a solid foundation in paid search/SEM and enough exposure to SEO, email, social, and programmatic advertising to understand how these channels work together.

This person should be eager to learn, comfortable working with data, and interested in developing into a well-rounded digital marketer.

Benefits

The organization offers a competitive compensation and benefits package that may include:

• Medical, dental, and vision insurance

• 401(k) or retirement savings plan

• Paid time off and paid holidays

• Life and disability insurance

• Employee assistance and wellness programs

• Professional development and training opportunities

• Flexible and/or hybrid work arrangements, depending on the position

Specific benefit offerings, eligibility requirements, and coverage details will be provided during the interview process and are subject to the terms of the applicable benefit plans.

Pay Details: $55,000.00 to $65,000.00 per year

Search managed by: Steven Docter

Equal Opportunity Employer/Veterans/Disabled

Military connected talent encouraged to apply

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.