digital media head at KWS MIDDLE EAST in Dubai

SEO Manager / Digital Media Head

Location: Dubai, UAE
Employment Type: Full-Time
Department: Digital Marketing
Experience: 5+ Years

About the Role

We are looking for an experienced SEO Manager / Digital Media Head to lead our SEO, digital marketing, content, and online growth strategy. The ideal candidate should have strong hands-on experience in SEO as well as the ability to manage digital media campaigns, content teams, agencies, and overall online performance.

This role requires someone who can develop strategies but is also comfortable getting involved in execution, tracking results, and improving performance based on data.

Key ResponsibilitiesSEO & Organic Growth

• Develop and implement the company's overall SEO strategy.
• Conduct keyword research, competitor analysis, and market research.
• Manage on-page, off-page, technical, and local SEO activities.
• Improve website rankings, organic traffic, leads, and conversions.
• Conduct regular website SEO audits and identify technical issues.
• Develop backlink-building and digital PR strategies.
• Monitor Google Search Console, Google Analytics, Ahrefs/SEMrush and other SEO tools.
• Track keyword rankings, organic traffic, backlinks, leads, and other KPIs.
• Stay updated with Google algorithm updates and current SEO trends.
• Work closely with content writers to ensure SEO-friendly and high-quality content.

Digital Media & Marketing

• Develop and execute the company's digital media strategy across relevant platforms.
• Plan and manage paid and organic campaigns across Google, Meta, LinkedIn, and other suitable platforms.
• Monitor campaign performance, leads, conversions, CPL, ROI, and overall digital performance.
• Coordinate with creative and content teams for digital campaigns, ads, social media, and promotional material.
• Identify new digital channels and opportunities for customer acquisition.
• Develop monthly digital marketing plans and performance reports.
• Ensure consistent brand positioning across all digital platforms.

Team Management

• Lead and manage the SEO, content, social media, and digital marketing team.
• Assign tasks, set deadlines, and monitor team performance.
• Train and mentor team members.
• Review content, SEO work, campaign performance, and deliverables.
• Coordinate with external agencies, freelancers, and digital partners when required.
• Set clear KPIs and ensure the team meets monthly targets.

Analytics & Reporting

• Prepare weekly and monthly digital marketing and SEO performance reports.
• Analyze traffic, rankings, leads, conversions, and campaign data.
• Identify gaps and recommend corrective actions.
• Use data and performance insights to continuously improve digital strategies.
• Present digital performance and growth updates to senior management.

Key KPIs

• Organic traffic growth
• Keyword ranking improvements
• Qualified organic leads
• Website conversions
• Cost per lead
• Digital campaign ROI
• Backlink quality and growth
• Website visibility and engagement
• Social media growth and engagement
• Team productivity and achievement of monthly targets

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• 5+ years of relevant experience in SEO and digital marketing.
• Strong knowledge of technical, on-page, off-page, and local SEO.
• Proven experience managing digital marketing campaigns.
• Strong understanding of Google Analytics, Search Console, SEMrush/Ahrefs, and similar tools.
• Experience with Google Ads and Meta Ads is preferred.
• Strong knowledge of content strategy and SEO content development.
• Previous experience managing a digital marketing or SEO team.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience in the UAE market or business services industry will be an advantage.

Preferred Candidate

We are looking for a hands-on digital leader, not someone who only delegates tasks. The ideal candidate should be able to:

Plan → Execute → Analyze → Optimize → Lead

They should have a strong understanding of both organic SEO and paid/organic digital media, with a clear focus on generating measurable business results.

What We Offer

• Competitive salary based on experience
• Professional growth opportunities
• Training and development
• Performance-based incentives
• Dynamic and growing work environment
• Opportunity to lead and develop the company's digital presence

Pay: AED6,000.00 - AED8,000.00 per month

Work Location: In person