Founder Brand & Social Lead at Klowt Ltd in London

Company: Klowt
Location: London, Hybrid
Contract: Part-time Freelance Contract
Remuneration: Up to £3,500/month + performance bonus

ABOUT KLOWT

Founded by Amelia Sordell, Klowt helps ambitious founders turn their personal brands into revenue-generating marketing assets.

Amelia is a TEDx speaker, bestselling author and entrepreneur who has built an audience of 370,000+, generated over 500 million organic views and attributed more than $4 million in inbound revenue to her personal brand.

Now we're looking for someone exceptional to help us scale it.

YOUR ROLE

Own the strategy, growth and commercial performance of Amelia Sordell's personal brand across LinkedIn, Instagram, TikTok and YouTube Shorts. You'll combine brand strategy, storytelling, content creation with data-driven growth to build an audience that doesn't just engage, but converts.

This is a hands-on role. You'll work directly with Amelia, alongside our marketing team and video editors, to turn ideas into high-performing content and build a scalable growth engine.

YOUR DAY TO DAY

• Brand & Strategy: Translate Amelia's ideas, expertise and personality into compelling content that resonates with our ideal customers.
• Founder Accountability: Act as an extension of Amelia. Plan monthly film days, prepare topics and questions, and keep her accountable for creating content so the pipeline never runs dry.
• Audience Growth: Develop and execute platform-specific strategies to accelerate reach, engagement and follower growth across LinkedIn, Instagram, TikTok and YouTube Shorts.
• Content Creation: Own content ideation, storytelling, hooks, briefs, scheduling and publishing.
• Creative Direction: Manage video editors, provide creative feedback and ensure exceptional content quality and timely delivery.
• Performance Optimisation: Analyse data, identify outliers, replicate what works and continuously improve what doesn't.
• Trend Spotting: Proactively identify relevant news and conversations Amelia should be contributing to, and move quickly.
• Monetisation: Work with our sales and marketing team to understand the customer journey end to end, from first touch to qualified lead and sale, and make sure content supports every stage.
• AI & Automation: Help strategise and build efficient, AI-powered workflows that enable us to scale content production, distribution and performance.

WE'RE LOOKING FOR

• A proven track record of growing and monetising social media audiences, ideally for founders, creators or established brands.
• Deep knowledge of social media growth, with expertise in at least one of our four priority platforms.
• Exceptional storytelling instincts and content judgment.
• Strong analytical skills and the ability to turn performance data into actionable decisions.
• Experience developing brand strategies and translating them into high-performing content.
• Hands-on experience creating content and managing creative production.
• Strong working knowledge of AI tools, automation and scalable content systems.
• Commercial awareness: you understand the difference between generating views and generating customers.
• Solid marketing experience, ideally in brand or growth marketing. You understand the full customer lifecycle, from first impression through to enquiry, sales conversation and conversion, and how content moves people through each stage.

THE IDEAL CANDIDATE

You live and breathe social media. You're obsessed with what makes content work and you're constantly experimenting with ways to make it better.

You're equal parts creative and analytical, strategic and hands-on.

You're exceptionally proactive, highly organised and comfortable challenging ideas.

Most importantly, you're high agency. You don't wait for instructions. You identify opportunities, take ownership and make things happen.

WHAT SUCCESS LOOKS LIKE

Within six months, you will have:

• Significantly increased audience growth and engagement across our priority platforms.
• Established a recognisable, high-performing content strategy built around repeatable formats.
• Created a scalable, AI-enabled content production and distribution system alongside our Head of Marketing.
• Developed a consistent process for analysing performance and compounding successful content.
• Increased qualified inbound leads and demonstrated the commercial impact of our social channels.

THE OPPORTUNITY

This is a part-time freelance position, initially for six months, with the potential to become a permanent, full-time role.

We're looking for the best person, not the most hours.

We'd rather work with someone exceptional for fewer days a week than someone average full-time. You'll work directly with Amelia, with access to an established audience, existing marketing resources and a dedicated video production function.

HOW TO APPLY

Show us what you’ve built.

We don’t ask for CVs. Great people often have squiggly careers, and the right person for this role may never have held this exact job title. What matters is that you can show real growth work and clear marketing experience.

Send us your LinkedIn profile and 2–3 examples of accounts you’ve personally grown, including the results, how you achieved them and, ideally, the commercial impact.

We’re interested in proven results, exceptional thinking and people who genuinely love what they do.

Pay: Up to £3,500.00 per month

Application question(s):

• Have you personally grown a social media account or founder brand before?
• How many years of marketing experience do you have (brand, growth, performance, social or content marketing)?
• This is a part-time freelance role. Is that right for you and can you travel to London on a regular basis?

Work Location: Hybrid remote in London