Digital Marketing Specialist at Just In Trend in India

Company Description:

JUST IN TREND is a manufacturer, distributor, and online retailer of safety clothing products, including Work Wear, Flame Resistant clothing, High Visibility clothing, Low-temperature insulated clothing, and casual wear. We provide a wide range of products to meet various safety needs and fashion preferences.
*Role Description: *
This is a part-time remote role for a Digital Marketing Specialist at JUST IN TREND. The Digital Marketing Specialist will be responsible for managing social media marketing, digital marketing campaigns, web analytics, and online marketing strategies to promote our safety clothing products effectively.Candidate must have experience working in US Market.
Note: This is a part time with around 25 to 30 hours per week.

Responsibilities:

The Digital Marketing Associate will be responsible for developing, implementing, and optimizing digital marketing campaigns that generate leads, and supports sales growth, and increase brand awareness
Proven experience developing and managing Google Ads campaigns, with Google Ads certification and expertise in campaign optimization, keyword targeting, budget management, and performance analysis.
The ideal candidate is creative, analytic, tech-savvy, and experienced in managing Google Ads & Social Media Ads, and Google Analytics, and Shopify.
Plan, create, and optimize paid and organic digital campaigns
Track and report on all site & social media metrics
Oversee email marketing campaigns and marketing automation initiatives
Analyze campaign performance metrics and provide actionable insights and weekly & monthly reports
Collaborate with sales and leadership teams to align marketing efforts with business goals
Maintain website content and support SEO/SEM initiatives
Stay current with digital marketing trends, emerging technologies, and AI tools

Required Skills:

Minimum of 4 years of digital marketing experience
Experience in managing social media accounts and campaigns
Proven experience planning, developing, and executing effective email marketing campaigns to drive engagement, conversions, and customer retention.
Strong analytical skills and data-driven mindset
Excellent written and verbal communication skills.
Experience in US Market is Mandatory