Marketing & Social Media Manager at Joy Susan in New Britain, CT

Job Overview

The Marketing & Social Media Manager will be responsible for developing, managing, and executing marketing initiatives that strengthen the Joy Susan brand, expand our digital presence, increase consumer engagement, and drive sales across our retail, e-commerce, and wholesale channels.

We are seeking a hands-on marketing professional who can develop strategies and also execute them—from creating engaging Instagram Reels and photographing new products to coordinating advertising campaigns, managing promotions, and measuring results.

This position requires a combination of creativity, organization, marketing knowledge, and the ability to work collaboratively with our design, sales, merchandising, e-commerce, and retail teams.

Responsibilities

1. Social Media Management & Content Creation

• Manage Joy Susan's social media presence, including Instagram, Facebook, TikTok, TikTok Shop, Pinterest, and other relevant platforms.
• Develop and maintain a comprehensive weekly and monthly social media content calendar.
• Create engaging content featuring handbags, accessories, new collections, seasonal merchandise, and lifestyle imagery.
• Produce, film, and edit Instagram Reels, TikTok videos, product demonstrations, and behind-the-scenes content.
• Write creative, engaging captions that reflect Joy Susan's brand personality.
• Monitor and respond to customer comments, messages, and social media interactions.
• Identify emerging social media trends and develop creative ways to incorporate them into Joy Susan's marketing.
• Grow followers, engagement, website traffic, and conversions.

2. Photography, Video & Creative Content

• Photograph handbags, scarves, jewelry, gifts, and other merchandise for social media and marketing campaigns.
• Create short-form video content highlighting product features, colors, styling options, and new arrivals.
• Coordinate lifestyle photography and seasonal product shoots.
• Work with internal staff, photographers, and outside creative partners to produce consistent, high-quality content.
• Use Canva, Adobe Creative Cloud, or similar tools to create graphics, advertisements, and promotional materials.
• Maintain consistent brand imagery, messaging, and visual presentation across marketing channels.

3. E-Commerce & Digital Marketing

• Develop marketing initiatives designed to increase traffic and sales on www.joysusan.com Retail and www.joysusanwholesale.com Wholesale.
• Coordinate promotional campaigns, product launches, holiday sales, and seasonal marketing events.
• Assist with email marketing campaigns, including newsletters, new product announcements, and special promotions.
• Work with the e-commerce team to ensure website content, featured collections, and promotions align with marketing initiatives.
• Help develop and optimize paid advertising campaigns on Meta, Google, TikTok, and other appropriate platforms.
• Monitor campaign results and recommend improvements to increase return on advertising investment.
• Support search engine optimization and digital brand visibility.

4. Farmington Flagship Retail Store Marketing

• Develop marketing campaigns to increase awareness, foot traffic, and sales at Joy Susan's Farmington boutique.
• Promote in-store events, new arrivals, seasonal merchandise, special promotions, and community activities.
• Create regular social media content filmed and photographed inside the store.
• Coordinate marketing initiatives with the Store Manager and retail staff.
• Develop relationships with local businesses, influencers, publications, and community organizations.
• Assist with future grand opening activities, shopping events, holiday promotions, and customer appreciation events.
• Create promotional materials, flyers, signage, and local advertising.
• Help establish the Farmington store as a destination for fashion, accessories, and gifts.

5. Brand Marketing & Public Relations

• Help develop and execute Joy Susan's overall brand marketing strategy.
• Maintain a consistent brand identity across all consumer touchpoints.
• Coordinate with outside marketing agencies, public relations firms, photographers, and advertising partners.
• Assist with advertising campaigns in local magazines, digital publications, and other media.
• Identify influencer partnerships and brand collaborations that align with Joy Susan's customer demographic.
• Support marketing initiatives for trade shows, wholesale customers, and retail partners.
• Develop creative storytelling around Joy Susan's history, products, and brand evolution.

6. Wholesale Marketing Support

• Work with the wholesale sales team to develop marketing materials that support independent retailers and sales representatives.
• Create product announcements, seasonal collection highlights, and promotional content for wholesale customers.
• Assist with trade show marketing, email campaigns, and new collection launches.
• Develop reusable social media content and product imagery that wholesale accounts can use to promote Joy Susan merchandise.
• Coordinate with the sales team to ensure marketing efforts support wholesale sales objectives.

7. Marketing Performance & Reporting

• Track social media growth, engagement, website traffic, and marketing-driven sales.
• Monitor email marketing performance, including open rates, click-through rates, and conversions.
• Measure the effectiveness of paid advertising and promotional campaigns.
• Provide monthly marketing performance reports with recommendations for improvement.
• Establish measurable marketing goals and track progress against them.
• Identify opportunities to improve marketing efficiency and maximize return on investment.

Experience

• 3–5+ years of experience in marketing, social media management, digital marketing, or a related field.
• Demonstrated success managing social media accounts for a consumer brand or retail business.
• Strong photography, video production, and short-form video editing skills.
• Experience creating content for Instagram, Facebook, TikTok, and Pinterest.
• Excellent written communication, copywriting, and organizational skills.
• Proficiency with Canva, Adobe Creative Cloud, or comparable design and editing software.
• Understanding of digital marketing, email marketing, and paid social media advertising.
• Ability to independently manage multiple projects, deadlines, and campaigns.
• Creative mindset with strong attention to detail and brand presentation.
• Ability to work on-site and create content at Trade Shows and Joy Susan's Farmington retail location.

Preferred Qualifications

• Experience in fashion, handbags, accessories, lifestyle products, or specialty retail.
• Familiarity with Shopify and e-commerce marketing.
• Experience with Klaviyo or similar email marketing platforms.
• Knowledge of Meta Ads Manager, Google Analytics, and Google Ads.
• Experience working with influencers and content creators.
• Understanding of both direct-to-consumer and wholesale marketing.
• Experience coordinating retail events, product launches, and seasonal campaigns.

What We're Looking For

The ideal candidate is someone who:

• Has a genuine interest in fashion, accessories, and retail.
• Is highly creative but also understands that marketing must generate measurable business results.
• Enjoys being hands-on rather than solely directing tasks to outside agencies.
• Can independently create professional-quality photos, videos, and social media content.
• Understands how to build a recognizable brand identity.
• Is comfortable working in a growing business where priorities may change.
• Takes initiative, brings new ideas, and follows through on execution.
• Can balance the marketing needs of our established wholesale business, growing online presence, and new flagship retail store.

What Success Looks Like

The Marketing & Social Media Manager will be evaluated on their ability to:

• Consistently produce high-quality, engaging marketing content.
• Increase Joy Susan's social media reach and engagement.
• Generate measurable increases in website traffic and online sales.
• Build awareness and drive customer traffic to the Retail & Wholesale websites and the Farmington store.
• Execute effective seasonal promotions and product launches.
• Support wholesale marketing initiatives and retailer engagement.
• Maintain a cohesive and professional Joy Susan brand image.
• Deliver marketing initiatives on schedule and within approved budgets.

Compensation & Benefits

Competitive salary based on experience and qualifications.

Benefits include company-sponsored health insurance, paid time off, life insurance, and other benefits in accordance with company policy.

Join Joy Susan

This is an opportunity to play an important role in the continued growth of an established fashion accessories brand as we expand our retail presence and strengthen our digital marketing.

We are looking for someone who can bring fresh ideas, creative energy, and measurable results to Joy Susan.

Pay: $85,000.00 - $108,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person