Lifecycle & Retention Strategist at… at Jobgether · Denmark

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle & Retention Strategist at E-commerce Growth Agency based in Denmark.

This role sits at the intersection of strategy, data, and customer experience, focused on helping high-growth subscription e-commerce brands significantly improve customer lifetime value and long-term retention. You will act as a key strategic partner to clients, shaping lifecycle marketing programs that directly impact revenue, churn reduction, and subscriber engagement. The environment is fast-paced and highly analytical, with strong emphasis on experimentation, performance measurement, and continuous optimization. You will work across multiple client accounts, collaborating with specialists in CRM execution, design, and copywriting to bring retention strategies to life. This is a client-facing role requiring both strategic thinking and hands-on ownership of lifecycle marketing performance. Your work will directly influence how leading CPG subscription brands scale sustainably.

Accountabilities:

• Develop and execute lifecycle and retention strategies to maximize LTV and reduce churn across subscription-based brands
  • Own client relationships as the main strategic point of contact for retention marketing initiatives
  • Build and optimize lifecycle journeys including email/SMS automations, segmentation, and retention flows in tools like Klaviyo
  • Conduct cohort and customer behavior analyses to identify trends and retention opportunities
  • Manage retention calendars and campaign planning across multiple client accounts
  • Analyze performance metrics and provide actionable insights to improve retention outcomes
  • Collaborate with CRM specialists, designers, and copywriters to execute high-impact campaigns
  • Lead retention projects end-to-end, ensuring timely delivery and strong performance results
  • Continuously monitor industry trends in subscription commerce and lifecycle marketing to inform strategy
  • Strengthen long-term client relationships and contribute to account growth and retention

Requirements:

    This role requires strong experience in lifecycle or retention marketing within e-commerce or subscription-based business models, combined with a deep understanding of customer data, CRM systems, and performance-driven marketing. The ideal candidate is both strategic and hands-on, with strong client management skills and the ability to turn data into actionable growth strategies.
    - 4+ years of experience in retention marketing, lifecycle marketing, CRM, or similar roles
    - Strong expertise in Klaviyo (flows, automations, segmentation, reporting, and lifecycle strategy)
    - Proven ability to conduct cohort analysis and derive insights from customer behavior data
    - Experience working with e-commerce, DTC, or subscription-based brands
    - Strong analytical mindset with the ability to translate data into strategic recommendations
    - Excellent client-facing communication and stakeholder management skills
    - Experience managing multiple accounts or projects in a fast-paced environment
    - Familiarity with subscription platforms such as ReCharge, Skio, or similar tools is a plus
    - Strong understanding of subscription commerce and customer lifecycle marketing principles
    - Comfortable using AI tools (e.g., ChatGPT, Claude) to improve productivity and workflow efficiency

Benefits:

        - Fully remote working model with flexibility
        - Competitive salary package aligned with experience
        - Opportunity to work with fast-growing subscription-based e-commerce brands
        - Exposure to advanced lifecycle marketing and retention growth strategies
        - International, collaborative team environment with strong domain expertise
        - High ownership role with direct client impact and strategic influence
        - Long-term growth opportunities within a scaling agency

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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