Brand Expert at JazzWorld · Islamabad

Grade: L2

Location: Islamabad

Company: JazzWorld

Build brands. Shape narratives. Drive business impact.

JazzWorld is building Pakistan’s next-generation digital services platform, spanning connectivity, financial services, entertainment, lifestyle, enterprise and software services. Jazz Business helps organizations unlock value through enterprise technology solutions, connectivity and digital innovation.

As Expert Brands & Communication, you will shape the brand positioning and marketing communications for Jazz Business’s key portfolios, translating complex technology propositions into compelling stories that resonate with enterprise audiences. You’ll lead integrated campaigns, strengthen brand consistency across channels, and partner with Product, Sales, CRM and digital marketing teams to drive engagement, generate demand and deliver measurable business outcomes.

We’re looking for a strategic and creative marketing professional who understands B2B communications, builds differentiated brand narratives and turns business priorities into impactful campaigns.

What you’ll own

· Develop brand strategies for Garaj Cloud, GSM, Quantica and Fixed Connectivity to strengthen market positioning and business relevance.

· Unify Jazz Business solutions under a clear, value-driven brand narrative and translate technology propositions into differentiated messaging.

· Plan and deliver integrated campaigns aligned with sales, product and vertical priorities.

· Lead creative development, agency coordination and multi-channel rollout; optimize campaigns using insights and performance metrics.

· Create brand and product content across digital, social, PR, events, offline and executive channels.

· Maintain consistent messaging and visual identity, and build thought leadership through articles, customer stories and industry narratives.

· Define campaign KPIs, track results and prepare performance dashboards.

· Turn engagement data into actionable recommendations that improve ROI and communication strategy.

· Drive enterprise lead generation through campaigns, webinars and vertical-specific activations.

· Partner with CRM and Sales on customer-nurturing journeys, engagement programs and event-led initiatives.

· Build internal awareness of Garaj Cloud, GSM and Fixed Connectivity offerings.

· Partner with Product, Sales and Corporate Communications to deliver cohesive storytelling and safeguard consistency, compliance and clarity.

What success looks like

· Clear, differentiated positioning and consistent brand storytelling across the Jazz Business portfolios.

· Integrated campaigns that support business priorities and deliver measurable engagement.

· Relevant, high-quality content across customer and stakeholder touchpoints.

· Actionable reporting that informs campaign optimization and return on investment.

· Stronger enterprise lead generation, customer nurturing and cross-functional brand advocacy.

You may be a strong fit if you:

· Have a bachelor’s degree in Marketing, Business Administration or a related field; a master’s degree is preferred.

· Bring 4–6 years of experience in brand management, B2B marketing or communications, ideally in telecom, technology or SaaS.

· Communicate exceptionally well in writing and verbally, with a strong grasp of integrated marketing communications.

· Can interpret campaign data and turn insights into practical actions.

· Are proficient in Microsoft Office, analytics tools and presentation design.

· Manage multiple stakeholders and projects effectively, combining creative problem-solving with business acumen and attention to detail.

Why JazzWorld

JazzWorld is building Pakistan’s next-generation digital services platform.

Here, you will build products and solutions that solve real problems at national scale. The reach of Jazz Telco, combined with shared capabilities across connectivity, transactions and identity, gives builders the power to take an idea from zero to tens of millions.

You will not simply run what already exists. You will create what comes next—turning ambitious ideas into products, products into businesses and businesses into category leaders.

Build. Scale. Learn. Repeat.

As a certified Top Employer, JazzWorld is committed to global workplace standards and an inclusive environment where diverse talent can thrive and perform at their best.

Apply by: 2nd November 2026