Bengali Digital Marketing Executive at iSend… · Noida…

KEY RESPONSIBILITIES

Roles and Responsibilities

• Develop and execute digital marketing and business development strategies aligned with the company’s business objectives.
• Manage and grow the company’s digital presence across LinkedIn, Facebook, Instagram, TikTok, and other relevant platforms.
• Plan, create, and execute digital marketing campaigns for brand awareness, lead generation, customer acquisition, and business growth.
• Create and manage content including social media posts, articles, blogs, videos, reels, newsletters, promotional materials, and website content.
• Manage the monthly content calendar and coordinate with internal teams for marketing and promotional activities.
• Manage and monitor paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Support SEO, SEM, email marketing, website optimization, and other digital marketing initiatives.
• Identify and generate new business opportunities through digital channels, market research, social media, networking, and other relevant sources.
• Research and identify potential customers, business partners, market opportunities, industry trends, and competitors.
• Communicate with prospective clients, understand their requirements, and support the business development and sales process.
• Maintain and update lead databases and CRM records and ensure timely follow-up and lead nurturing.
• Coordinate with Business Development and Sales teams for lead qualification, follow-ups, and conversion.
• Support the preparation of business proposals, presentations, campaigns, and other sales and marketing materials.
• Monitor and analyze marketing and business development performance, including website traffic, leads, conversions, engagement, and campaign ROI.
• Prepare and submit weekly and monthly reports on digital marketing, social media, lead generation, and business development activities.
• Maintain consistent brand messaging and positioning across all marketing and communication channels.
• Support product launches, webinars, exhibitions, events, and other promotional and business development activities.
• Perform any other duties and responsibilities as may be assigned by the management from time to time.

QUALIFICATIONS & REQUIREMENTS

• Experience in Digital Marketing, Lead Generation or a related field.
• Excellent communication and negotiation skills.
• Strong customer relationship management abilities.
• Self-motivated and target-oriented approach.
• Proficiency in MS Office and CRM tools is preferred.
• Good written and verbal communication skills in English and Bengali.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time

Work Location: In person