Global Demand Generation & Campaigns Manager at IQVIA · Buenos…

Global Demand Generation & Campaigns Manager
Location: Buenos Aires, Argentina
Overview
The Demand Generation andCampaign Manager brings an innovative, data-driven, “can-do” attitude and focus on continuous learning and improvement to the design and implementation of comprehensive demand generation and marketing campaigns for IQVIA Commercial Solutions.
Job Responsibilities:
Developing, executing, and optimizing short- and long-termglobal multichannel campaigns to drive leads and the sales pipeline, including email, web, webinars and events, organic social media, and paid media
Overseeing ad copy creation, testing, web analytics, retargeting initiatives and new channel testing to optimize campaigns to hit company performance goals
Assisting with landing page optimization, lead gen and follow-up, and SEO projects
Leading A/B testing strategies and execution across all channels
Working closely with internal teams and outside vendors to implement new ideas, refresh and rotate creative concepts, and monitor campaign budgets
Utilizing customer insights and personas to guide marketing programming
Monitoring and analyzing internal and external KPIs and benchmarks to develop data-driven business insights, implications, and recommendations for action
Required Credentials, Experience, and Skills:
Bachelor’s degree in marketing, advertising, communications, business, or similar subject
Strong English written and verbal communication skills
Demonstrated experience in developing multichannel marketing campaigns that drove strong business results
Deep knowledge of B2B marketing channels relevant to Commercial life sciences decision-makers and influencers
Strong digital marketing experience, including tracking and reporting on ROI
Excellent interpersonal skills and demonstrated ability to build cross-functional relationships
Proactive nature, strong organizational and project management skills and the ability to manage multiple concurrent priorities
Life sciences, healthcare and/or technology industry experience strongly preferred
*CV must be submit in English*
#home-based
IQVIA is committed to embracing a diverse and inclusive work environment. Our goal is to attract and retain the best people, regardless of their gender, race, marital status, ethnic origin, national origin, age, disability, sexual orientation, gender identity or any other characteristic. Join us!
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.