Senior Product Marketing Manager at Inriver · Malmö

At Inriver, we help brands deliver better product experiences — wherever their customers are. From the first product detail to the final purchase decision, we make product information work smarter.

We are now looking for a strategic and hands-on Senior Product Marketing Manager to join our team in Malmo. This role reports into the Director of Product Marketing.

What you’ll do 💭

From messaging and positioning to sales enablement and commercialization, you will own the go-to-market strategy for some of Inriver’s most advanced capabilities. This includes AI-powered workflows, optimization loops, media management, and product enrichment experiences. The ideal candidate thrives at the intersection of product, sales, and customer success, balancing data-driven strategy with great execution. While this is a senior level role, it is also an individual contributor position, so a proactive, roll-up-your sleeves attitude is a must.

Responsibilities:

• Build messaging and positioning for product launches and feature releases, from first draft to sales-ready.

• Own the creation of customer-facing and sales-facing collateral including datasheets, pitch decks, FAQs, and demo narratives that clearly articulate value.

• Enable the sales, customer success, and partner teams with tools and training to position and sell Inriver solutions.

• Identify customers who exemplify value realization and partner with the content team to develop compelling case studies and success stories.

• Support market intelligence and analysis to shape product roadmaps, influence pricing and packaging, and guide GTM plans.

• Own go-to-market (GTM) plans for releases: define the ICP, the value prop, the launch tiers, and the rollout to coordinate launch logistics.

• Run win/loss analysis and feed competitive intelligence back into product, pricing, and packaging decisions.

What you’ll bring

We don’t expect you to tick every box - but we think you’ll succeed here if you have many of the below:

✔️6-8 years in product marketing in B2B SaaS or enterprise software.

✔️A track record of building messaging and launching products in complex technical environments, including AI/ML messaging.

✔️Strong storytelling skills and the ability to translate technical features into business value for enterprise buyers.

✔️Excellent communication and presentation skills, with fluent written and spoken English.

✔️Organized and collaborative, comfortable managing multiple programs and influencing stakeholders across product, sales, and customer success.

✔️A data-driven approach, using customer and competitive insight to shape GTM strategy.

Why Inriver

At Inriver, you’ll join a global company with a product at the centre - and people who genuinely care about building something meaningful together.

In our Malmö office, you’ll find things like:

• Tuesday Fika☕
• Friday breakfasts to start the day together
• A running club and social activities for anyone who wants to join
• A welcoming mix of focused work, collaboration, and a few laughs along the way

We work in a hybrid setup, with flexibility and trust as a baseline.

Ready to apply? 📬

We’d love to hear from you. If you’re curious but not 100% sure, we still encourage you to apply. We’re happy to explore the fit together!