Marketing Specialist (Brand & Growth) at Innoval… · Islamabad

About Innoval Technologies

Innoval Technologies is a global technology company delivering software engineering, artificial intelligence, IT consulting, and digital solutions to businesses and organisations worldwide.

We bring together engineers, designers, and creative problem-solvers who value ownership, original thinking, and delivering meaningful results.

About the Role

We're looking for a creative, ambitious, and commercially minded Marketing Specialist who knows how to make a brand stand out.

This isn't a role limited to posting on social media or following a content calendar. We're looking for someone who understands how brands grow, how audiences think, and how to turn creative ideas into measurable results.

You'll help shape Innoval's brand presence, develop original campaigns, strengthen our digital visibility, and position Innoval in front of the right audiences globally.

We value people who question conventional approaches, bring fresh perspectives, and take ownership of turning ideas into action.

Key Responsibilities

Brand Strategy & Visibility

• Develop and execute creative marketing strategies to strengthen Innoval's global brand awareness and market presence.
• Identify opportunities for brand exposure, industry recognition, strategic partnerships, media coverage, and thought leadership.
• Build and maintain a consistent, distinctive brand identity across digital platforms and marketing channels.
• Research market trends, competitors, audience behaviour, and emerging opportunities to inform marketing decisions.
• Develop initiatives that position Innoval as a credible and recognisable name in the global technology industry.

Creative Campaigns & Content

• Conceptualise, plan, and execute original marketing campaigns from idea to launch.
• Create compelling content, campaign messaging, advertising copy, and brand narratives that attract attention and drive engagement.
• Develop creative concepts for social media, digital advertising, company announcements, product and service promotions, and brand initiatives.
• Collaborate with designers, developers, and leadership to produce high-quality marketing assets.
• Maintain strong creative direction and ensure consistency in tone, messaging, and visual identity.
• Experiment with new formats, channels, and unconventional marketing ideas.

Digital Marketing & Growth

• Manage and improve Innoval's presence across LinkedIn, Google, and other relevant digital channels.
• Plan and execute organic and paid marketing campaigns to increase visibility, engagement, website traffic, and qualified leads.
• Develop SEO, content marketing, and search visibility initiatives to improve brand discoverability.
• Support email marketing, lead generation, campaign landing pages, and conversion optimisation.
• Monitor industry conversations and identify opportunities to engage relevant professional audiences.
• Develop marketing initiatives that support international business development and customer acquisition.

Performance & Execution

• Track campaign performance using relevant marketing metrics, analytics, and reporting tools.
• Conduct creative experiments, A/B testing, and campaign optimisation.
• Translate marketing data into actionable recommendations.
• Manage campaign calendars, timelines, and deliverables independently.
• Work closely with leadership to align marketing initiatives with business objectives.
• Take ownership of projects from concept to execution, evaluation, and improvement.

Required Qualifications & Skills

• 2 to 4 years of professional experience in digital marketing, brand marketing, creative marketing, growth marketing, or related roles.
• Demonstrated experience developing and executing marketing campaigns with measurable results.
• Strong understanding of branding, audience positioning, digital marketing, and brand visibility.
• Excellent creative thinking, conceptualisation, and storytelling abilities.
• Strong copywriting, communication, and content development skills, particularly in English.
• Practical experience managing professional social media channels, particularly LinkedIn.
• Working knowledge of SEO, digital advertising, content distribution, and lead generation.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, or similar marketing and analytics platforms.
• Strong visual judgment and the ability to communicate creative direction to design teams.
• Ability to research competitors, analyse markets, identify trends, and develop original campaign ideas.
• Understanding of campaign performance metrics, including engagement, reach, conversion rates, and lead quality.
• Strong organisational, project management, and cross-functional collaboration skills.
• Ability to independently plan, execute, and evaluate marketing initiatives.
• A portfolio or demonstrated track record of campaigns, creative work, or marketing projects.

Nice to Have

• Experience marketing B2B technology, SaaS, software engineering, or IT consulting services.
• Experience building brand awareness across international markets, particularly North America and Europe.
• Familiarity with account-based marketing (ABM), B2B lead generation, and marketing automation.
• Experience with LinkedIn Ads, Google Ads, HubSpot, or similar platforms.
• Knowledge of AI search visibility, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO).
• Experience developing executive thought leadership and personal branding campaigns.
• Familiarity with public relations, media outreach, industry publications, and brand partnerships.
• Basic working knowledge of Canva, Figma, Adobe Creative Suite, or video editing tools.
• Experience using AI-powered research, marketing, and creative tools.
• Understanding of CRM systems, marketing funnels, and conversion optimisation.
• Experience with product launches, events, webinars, or industry campaigns.

What We're Looking For Beyond the CV

• Original Thinking: You don't simply follow trends. You understand them, challenge them, and create ideas worth paying attention to.
• Creative Judgment: You know what good marketing looks like and, more importantly, why it works.
• Ownership: You take responsibility for outcomes, not just assigned tasks.
• Commercial Awareness: You understand that visibility should eventually translate into trust, relationships, and business opportunities.
• Curiosity: You actively explore new tools, platforms, approaches, and creative possibilities.
• Bias for Action: You don't need a detailed brief for every move. You identify opportunities and make things happen.

Why Innoval?

• Competitive, skills-based compensation.
• Creative freedom and ownership of marketing initiatives.
• Opportunities to build and shape an international technology brand.
• Direct collaboration with leadership and cross-functional teams.
• A culture that encourages experimentation, original thinking, and accountability.
• Professional development and opportunities for career growth.