Account Executive, NetLine Growth at Informa in Newton, MA

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This position is based in our 275 Grove St, Auburndale, MA 02466, USA office.

Position Overview

We are seeking a dynamic and results-driven Account Executive to join our NetLine Growth Sales team. This role is critical in driving revenue growth by identifying, developing, and closing new business opportunities while expanding relationships with existing clients. The ideal candidate will be a strategic thinker with a proven track record in B2B sales, particularly within the technology, marketing, or lead generation sectors, and will possess a strong hunter mentality with the ability to aggressively pursue and win new accounts.

Key Responsibilities

New Business Development & Hunting

• Proactively identify, prospect, and qualify new business opportunities through outbound efforts including cold calling, email campaigns, social selling, and networking
• Research and target high-value accounts within assigned territory or vertical markets
• Break into new accounts and establish relationships with key stakeholders and decision-makers
• Develop creative strategies to penetrate competitive accounts and displace incumbent vendors
• Leverage multiple channels and touchpoints to generate interest and secure initial meetings
• Maintain a hunter mindset with relentless focus on opening new doors and expanding market share

Sales & Revenue Generation

• Develop and execute strategic sales plans to achieve and exceed quarterly and annual revenue targets
• Manage the full sales cycle from prospecting and qualification through negotiation and closing
• Build and maintain a robust pipeline of qualified opportunities using CRM tools, with emphasis on net-new business
• Convert prospects into long-term clients through consultative selling and value-based positioning

Client Relationship Management

• Establish and nurture strong relationships with key decision-makers and stakeholders at target accounts
• Conduct needs assessments to understand client challenges and business objectives
• Present tailored solutions that demonstrate clear ROI and align with client goals
• Serve as a trusted advisor to clients, providing insights on industry trends and best practices

Account Growth & Expansion

• Identify upsell and cross-sell opportunities within existing accounts
• Collaborate with account management teams to ensure seamless client experience and retention
• Monitor account health and proactively address potential issues or concerns

Collaboration & Teamwork

• Partner with marketing, product, and customer success teams to optimize sales strategies
• Share market intelligence and customer feedback to inform product development and positioning
• Participate in team meetings, training sessions, and sales initiatives

Performance & Reporting

• Maintain accurate and up-to-date records of all sales activities in CRM system
• Provide regular forecasts and reports on sales performance, pipeline status, and market trends
• Analyze sales metrics to identify areas for improvement and optimization

What We Offer

• Competitive base salary plus uncapped commission structure
• Comprehensive benefits package including health, dental, and vision coverage
• Professional development opportunities and ongoing sales training
• Collaborative and innovative work environment
• Opportunity for career advancement within a growing organization
• Flexible work arrangements

Qualifications

Experience & Skills

• 3-5 years of proven success in B2B sales, preferably in SaaS, marketing technology, or lead generation
• Demonstrated track record as a "hunter" with proven ability to prospect, open new accounts, and generate net-new revenue
• Experience with outbound prospecting techniques including cold calling, email outreach, and social selling
• Strong understanding of consultative and solution-based selling methodologies
• Excellent communication, presentation, and negotiation skills
• Ability to build rapport quickly and establish credibility with C-level executives and senior decision-makers
• Comfortable with rejection and persistent in pursuing opportunities

Technical Competencies

• Proficiency with CRM platforms (Salesforce, HubSpot, or similar)
• Comfortable with sales enablement tools and technologies
• Experience with prospecting tools (LinkedIn Sales Navigator, ZoomInfo, or similar)
• Strong analytical skills with ability to interpret data and metrics
• Proficient in Microsoft Office Suite and virtual presentation tools

Personal Attributes

• Self-motivated with a competitive drive to succeed and a true hunter mentality
• Strategic thinker with strong business acumen
• Adaptable and resilient in a fast-paced, evolving environment
• Collaborative team player with a positive attitude
• Strong organizational and time management skills
• Tenacious and persistent with ability to overcome objections

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field
• Experience selling marketing services, content syndication, or lead generation solutions
• Familiarity with B2B marketing strategies and demand generation concepts
• Existing network of contacts within target industries
• Experience working in a high-growth startup or scale-up environment
• Track record of consistently ranking as a top performer in previous sales roles

Additional Information

Salary for this position is $80,000 - 100,000 plus commission, based on experience.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

This posting will automatically expire on July 30th, 2026.