Marketing Associate at Hyred in Kuala Lumpur, Kuala Lumpur, Malaysia

Marketing Associate

About the Role

We are looking for a Marketing Associate to support research, strategic development and proposal creation across a range of client and internal projects.

This role is suited to someone who is curious, analytical and commercially minded, with the ability to research unfamiliar topics, identify useful insights and turn them into clear recommendations, presentations and supporting materials.

You will work closely with senior team members across strategy, creative and project delivery, contributing to client solutions, new service development and internal knowledge-building initiatives.

Key Responsibilities

Research & Insights

• Conduct market, industry, category, competitor, consumer and cultural research for client and internal projects.
• Translate research into clear findings, opportunity areas and practical strategic implications.
• Research relevant trends across customer experience, retail, events, digital content, social media, fulfilment and emerging marketing services.
• Check sources, facts, calculations and presentation content for accuracy before submission.

Strategy Support

• Support the development of brand, sales, marketing, campaign and market-entry strategies.
• Assist with target-audience profiles, customer journeys, positioning, value propositions, messaging frameworks and campaign roadmaps.
• Prepare research and strategic inputs to support integrated client proposals and recommendations.
• Contribute to the development and packaging of new services, including scope, deliverables, workflows and value propositions.

Proposal & Presentation Development

• Develop well-structured proposal content, presentation decks, case studies and supporting documents.
• Support the preparation of creative briefs by consolidating the business challenge, audience, objectives, deliverables and success measures.
• Help structure client-facing materials so information is clear, persuasive and commercially relevant.

Knowledge & Content Management

• Maintain research libraries, proposal templates, case studies, service information and reference materials.
• Organise insights and supporting content so they can be reused across future projects and proposals.
• Support the development of standardised research, strategic brief and proposal formats.

Opportunity & Project Support

• Support research for identified client opportunities and follow-up initiatives.
• Prepare opportunity briefs based on approved strategic directions.
• Contribute to internal pilot projects through category research, audience definition, proposition development, positioning and launch planning.
• Coordinate with internal teams and approved external specialists where required.

Tools & Working Practices

• Use approved AI and research tools responsibly to improve research quality, speed and documentation.
• Manage multiple research and proposal assignments while meeting agreed deadlines.
• Work effectively in an environment where processes and service offerings continue to evolve.

Requirements

• Diploma or degree in Marketing, Business, Communications, Branding, Media or a related discipline, or equivalent practical experience.
• Approximately 1–3 years of relevant experience in marketing, branding, research, consulting, advertising or a related environment.
• Demonstrated ability to research unfamiliar industries and convert information into clear insights and recommendations.
• Strong written English and the ability to structure persuasive presentations and proposal content.
• Proficiency in Microsoft PowerPoint or Google Slides.
• Working knowledge of Microsoft Excel or Google Sheets.
• Experience supporting consumer brands, campaigns, retail, FMCG or market-entry projects would be advantageous.
• Portfolio or examples of research, strategic, proposal or presentation work would be beneficial.

Key Skills

• Strong research and analytical thinking.
• Clear writing, synthesis and presentation skills.
• Commercial curiosity and awareness of market and consumer trends.
• Strong attention to detail and fact-checking.
• Initiative, resourcefulness and willingness to learn unfamiliar subjects.
• Ability to manage multiple assignments and competing deadlines.
• Comfortable working in a developing team or function where processes are still being refined.