Senior Field Marketer (LATAM)

About the Role

Your Role Responsibilities? Here's What You'll Do:

• Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives.
• Design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
• Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital programs — including website personalization, gifting, and conversational email — to engage target accounts and drive deal acceleration.
• Plan, execute, and oversee world-class events including regional events, ancillary events, user forums, and executive roundtables and dinners, ensuring every touchpoint delivers impact.
• Partner with cross-functional teams including campaign strategy, sales, product marketing, and solution marketing to ensure consistent messaging and maximize the impact of field marketing programs.
• Track and analyze program performance using key metrics, providing regular reporting on ROI and making data-driven recommendations for program optimization.

Technology Tools:

• Marketing performance analytics and data visualization
• Marketing automation
• Business intelligence (intent signal visibility)
• Sales force automation / CRM
• Content management
• Event management

Role Essentials – What You'll Bring:

• Three or more years in B2B marketing, with two or more years of field marketing experience
• Proven record of enabling and partnering with sales to achieve revenue goals, with a customer experience-first mindset
• Experience creating and implementing successful marketing programs that engage new prospects, accounts, and customers across a range of tactics and technologies — within budget and on time
• Excellent written and verbal communication skills paired with strong cross-functional project management abilities
• Demonstrated ability to influence, motivate, and mobilize team members and business partners without direct ownership, gaining trust and consensus across the organization

What We'd Like to See – Preferred Skills:

• Experience with account-based marketing (ABM) strategies and platforms
• Proficiency in marketing automation tools and CRM systems
• Strong data analytics capabilities with the ability to translate marketing performance into actionable insights
• Proven experience managing regional marketing budgets and optimizing spend to maximize ROI
• Familiarity with data privacy regulations and compliance requirements as they apply to field marketing programs

About Hyland

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Equal Opportunity Statement