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Brand Lead | Makati & Taguig at HRTX · Makati…
ExperiencedOn-siteFull-timeMakati City, Metro Manila, Philippines
Job Description
Brand Lead
Location: Makati
Work Set-Up: Full Onsite
Schedule: Monday–Friday | Day Shift
Job Description
The Brand Lead is responsible for owning and driving the brands strategy and execution from end to end. This role leads integrated marketing campaigns, product launches, and brand initiatives that build awareness, strengthen brand equity, and support business growth. The Brand Lead works closely with cross-functional teams and external partners to ensure consistent and impactful brand presence across all channels.
Key Responsibilities
Lead brand strategy, planning, and execution aligned with business objectives
Develop and manage integrated marketing campaigns and product launches
Translate consumer insights, market trends, and data into effective brand initiatives
Collaborate with internal teams and external agencies to deliver campaigns on time and on brand
Track campaign performance, analyze results, and optimize brand activities
Act as brand steward, ensuring consistency in messaging, visuals, and tone across all touchpoints
Qualifications
Bachelors degree in Marketing, Business, or a related field
At least 5 years of experience in brand management or marketing roles
Strong experience in campaign management and cross-functional collaboration
Balance of strategic thinking, creativity, and analytical skills
Strong communication and presentation skills
Results-driven mindset with attention to detail