HR Ways - Hiring Tech Talent→
Growth & Performance Marketing Specialist… at HR Ways -… · Islamabad
Job Description
Client Company Introduction:
A tech enterprise focused on Carrier Billing, Micro Payments, and Mobile VAS across Pakistan, the Middle East, and Europe.
Job Summary:
This role focuses on improving product performance, planning and optimizing acquisition campaigns, coordinating creative delivery, and ensuring strong commercial returns. You will work with our product and technical teams, while also supporting selected business development and partnership opportunities.
Key Responsibilities:
- Digital Product Growth: Manage the ongoing performance of existing portals; identify and implement improvements to user experience, engagement, conversion, retention and monetization, working with product and technical teams where required.
- Creative Development & AI Tools: Brief and coordinate graphic designers and content resources; oversee the development of campaign creatives, promotional materials and landing-page messaging. Use AI-powered tools to generate and refine advertising copy, develop creative concepts and visuals, adapt campaign assets for different channels, and improve the quality, speed and effectiveness of campaign delivery.
- Analytics & Reporting: Use Google Analytics, Microsoft Clarity and internal data tools to monitor user behavior and campaign results. Maintain clear KPI reporting, identify performance gaps and recommend practical improvements.
- Commercial Development: Support opportunities for new partnerships, markets and revenue streams, and contribute to commercial proposals and ROI assessments when required
QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Economics or a related discipline.
- Confident nd proven use of AI tools for marketing work, including generating and improving advert copy, developing creative concepts and visuals, adapting campaign assets, and supporting research, analysis and workflow efficiency. Able to select appropriate tools and check.
- AI-generated outputs for accuracy, quality and brand suitability.
- Practical experience in performance marketing, growth marketing or digital product marketing, including managing and optimising paid campaigns across platforms such as Google Ads, Meta Ads or Tik Tok Ads. Strong understanding of CPA, CAC, ROAS and conversion optimization.
- Experience working with digital portals, websites or landing pages, and using analytics tools such as Google Analytics, Microsoft Clarity and Excel/Sheets.
- Experience within the Value-Added Services (VAS) department of a mobile network operator, or with a company providing digital VAS, mobile content, subscription or operator-led services, would be a strong advantage.
- Good coordination and communication skills, including the ability to brief creative teams and
work with product and technical colleagues. - Commercially aware, analytical and self-motivated, with a hands-on approach to improving
measurable results.
Key Performance Measures:
Campaign ROAS and profitability; CPA/CAC against targets; growth in conversions and product revenue; improvements in portal engagement and conversion; and timely delivery of agreed campaigns and optimization activities.
Other Details:
Experience: 2 years -4 year
Location: Rawalpindi
Timings: Monday to Friday (9:00 am - 6:00 pm)
Friday is work from home.
Work Mode: On-site
Benefits:
-Employee Benefit Fund
-Bi-annual Performance based reviews and increments
-Annual Performance-based Bonus
-Comprehensive IPD Medical Insurance for you and your dependents for up to 400k
-Medical OPD Expenses Reimbursement Plan
-25 Paid leaves per annum
-Professional Training and Certification Fee Reimbursement
-Interest-free Personal Loans
-Entrepreneurial Funding and Tech Support
About HR WAYS:
HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.