Founders Office (Social Media & Marketing… at Hourglass… · Remote

Social Media & Marketing Manager — Hourglass Shapewear

Location: Delhi Remote / Hybrid
Type: Full-time
Experience: 0-2 years preferred (open to high-talent freshers)
Reports to: Founder

** About Hourglass**

Hourglass is one of India's fastest-growing direct-to-consumer shapewear brands. We're scaling fast on Shopify, nstagram, and YouTube — built around the idea that every Indian woman deserves shapewear that actually fits and flatters. Founder-led, lean team, ambitious targets.

** The Role**

You'll own everything that touches the customer before they hit "Buy" — content, creators, social, brand voice. This
is a hands-on role: you'll write the brief, shoot the reel, post the carousel, and brief the creator — and then look
at the numbers to figure out what to double down on next week. Strategic and execution, in one seat.

** What you'll do**

📱 Social Media (Instagram, YouTube, Reels)

• Run our Instagram (@wearhourglass), YouTube channel, and emerging platforms (Threads, Pinterest)
• Plan and ship 5+ posts a week per platform — mix of reels, carousels, stories, lives
• Own the content calendar end-to-end: ideation → shoot → edit → caption → schedule → community reply
• Track what's working: saves, shares, watch time, profile visits → conversions

** 🎬 Video & Content Creation**

• Repurpose UGC, creator content, customer reviews into native social formats
• Write hooks, scripts, captions, voiceovers — in English + Hindi mix (very important)
• Build a quarterly content bank — not chasing trends weekly

** 🤝 Creator & Influencer Management**

• Source, pitch, negotiate, and onboard 10–20 active creator partnerships every month
• Manage end-to-end: brief → product seeding → content approval → tracking → renewal
• Maintain creator CRM (we have a tool, you'll improve it)
• Find macro creators (50k+) and seed nano/micro creators (5k–50k) at scale
• Coordinate paid partnerships, barter deals, and brand ambassador contracts

** 📊 Strategy & Growth**

• Decide what we're saying this month, this quarter, this season — and why
• Use data: Shopify analytics, Meta Ads Manager, YouTube Studio, Instagram Insights
• Identify which themes / formats / creators drive sales — not just impressions
• A/B test hooks, thumbnails, formats, posting times
• Compete-watch: track top India shapewear + women's brands every week (Zivame, Clovia, Shyaway, Wacoal, intl. — Skims, Spanx)

** 🎯 Campaigns**

• Plan and run brand campaigns around launches, festivals, sales
• Coordinate with founder + ads team on creative direction
• Brief external photographers, videographers, models, agencies when scale needs it

You're a great fit if you...

Must-haves:

• 0-2 years running social for a DTC / fashion / beauty / personal-care brand (or a strong agency role with brand ownership)
• Write hooks that stop scrolls. Bilingual is non-negotiable (English + Hindi)
• Have personally onboarded and managed 20+ creators in a previous role
• Know how to read a Shopify / Meta Ads dashboard, not just look at it
• Are comfortable being on-camera occasionally if a shot needs it
• Move fast — we ship daily, not quarterly

Nice-to-haves:

• Comfortable with AI tools (Midjourney/Gemini for visuals, Claude/ChatGPT for copy, ElevenLabs for VO)
• Have built a personal IG/YouTube presence (any niche, any size — shows you understand the playbook)
• Some Meta Ads / Google Ads execution chops (you don't need to be a buyer, but understand the funnel)
• Photoshop / Canva / Figma basics for thumbnails + statics
• Understand Indian women's intimate-wear category and the cultural nuance of selling it

What you'll get

• Salary range: ₹3–5 LPA (based on experience), plus performance bonus tied to content metrics + revenue
• Direct line to the founder. No 4 layers of approval. If you have an idea on Monday, it's live by Wednesday
• Full creative ownership — your voice will be the brand's voice within 60 days
• ESOPs after 12 months for the right person
• Real budget to test creators, formats, paid amplification
• Front-row seat on what it takes to scale a D2C brand from ₹1Cr → ₹10Cr → ₹50Cr/month