Marketing Specialist at Hornblower in Orlando, FL

Position Summary: We’re looking for a Paid Search & Paid Social Specialist to manage the day-to-day execution, optimization, and reporting of paid media campaigns across search and social platforms. This is a hands-on keyboard role that supports multiple ports across the City Cruises business. This role will work closely with the campaign and local teams internally to ensure budgets, strategy, and execution are all aligned. You’ll be responsible for building and launching campaigns, monitoring performance, making optimizations, testing new approaches, and translating results into clear insights and recommendations. Duties and Responsibilities: Campaign Management

Build, launch, and manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn. Manage campaign setup, targeting, audiences, budgets, bidding, creative, and financials across multiple campaigns supporting each assigned port and business unit. Monitor daily and monthly budget pacing across assigned campaigns and ports to ensure accurate spending and allocation. Perform ongoing campaign QA and ensure campaigns, tracking, budgets, and landing pages are working as intended.

Optimization & Performance

Monitor performance and make regular, data-driven optimizations to improve efficiency and results. Analyze trends and identify opportunities to scale successful strategies across ports and business units to improve performance. Develop and execute tests across targeting, creative, bidding, campaign structure, and new engine features.

Reporting & Analysis

Prepare recurring paid media reporting and communicate performance against goals and KPIs such as Revenue / ROAS and Leads / CPL. Turn performance data into clear insights and actionable recommendations for internal stakeholders.

Collaboration

Work closely with campaign and local teams on activation support for company initiatives across ports and business units. Provide feedback and insights that inform creative, landing page, messaging, and broader marketing decisions. Work with leadership and internal teams to prioritize campaign requests based on business needs and revenue opportunities.

Requirements & Qualifications:

3+ years of hands-on experience managing paid search and paid social campaigns. Demonstrated experience independently building, launching, troubleshooting, and optimizing campaigns directly within Google Ads, Microsoft Ads, Meta Ads Manager, and TikTok. Strong understanding of paid media strategy, campaign structure, targeting, bidding, creative testing, conversion tracking, and performance measurement. Proven experience using automation when optimizing across campaigns. Prior experience managing multiple budgets within accounts.

Preferred Qualifications

Experience with Google Analytics and/or other analytics and reporting platforms. Prior experience with bid management platform such as Search Ads 360 Ability to build out report dashboards in tools such as Data Studio, Tableau, or other platforms. Experience with project management platforms such as Monday.com.