Cluster Assistant Director of Sales at Hilton · United…

Exceptional Hospitality Starts with You

Picture yourself creating opportunities, building lasting partnerships, and driving business growth. When you join our team as an Assistant Director of Sales, you're more than a sales leader—you’re a key contributor to the hotel’s success. Every day, you'll help generate revenue, expand market presence, and deliver exceptional experiences for our clients and guests.

Working closely with the Commercial Team, you will lead strategic sales initiatives, develop key accounts, and support a high-performing sales team. Through your passion for hospitality, relationship-building, and results-driven approach, you will help position the cluster as the preferred choice in the market while contributing to outstanding commercial performance and guest satisfaction.

Picture yourself creating opportunities, building lasting partnerships, and driving business growth. When you join our team as an Assistant Director of Sales, you're more than a sales leader—you’re a key contributor to the hotel’s success. Every day, you'll help generate revenue, expand market presence, and deliver exceptional experiences for our clients and guests.

Working closely with the Commercial Team, you will lead strategic sales initiatives, develop key accounts, and support a high-performing sales team. Through your passion for hospitality, relationship-building, and results-driven approach, you will help position our Cluster as the preferred choice in the market while contributing to outstanding commercial performance and guest satisfaction.

Responsibilities

Sales Strategy and Business Development

• Assist in the development and execution of the hotel's sales strategy to achieve revenue and profitability goals.
• Identify new business opportunities across corporate, government, MICE, leisure, wholesale, and travel trade segments.
• Develop and maintain strong relationships with key clients, corporate accounts, travel agencies, event planners, and business partners.
• Conduct market analysis and competitor benchmarking to identify trends, opportunities, and business risks.
• Participate in creating annual sales plans, budgets, forecasts, and action plans.
• Represent the hotel at industry events, trade shows, networking functions, and sales missions.

Revenue Generation

• Drive room revenue, banquet sales, catering revenue, and other hotel-related business opportunities.
• Support the achievement of monthly, quarterly, and annual sales targets.
• Monitor account production and market performance to maximize revenue opportunities.
• Work closely with Revenue Management and Marketing teams to optimize business mix and pricing strategies.
• Ensure effective management of sales leads, inquiries, proposals, and contracts.

Leadership and Team Management

• Assist in managing, mentoring, and developing the sales team.
• Provide guidance, performance coaching, and support to Sales Managers and Executives.
• Conduct regular sales meetings and contribute to departmental training initiatives.
• Ensure compliance with hotel policies, procedures, and brand standards.
• Act on behalf of the Director of Sales during their absence.

Account Management

• Maintain a portfolio of key accounts and strategic clients.
• Conduct regular client visits, presentations, and relationship-building activities.
• Negotiate rates, contracts, and service agreements within approved guidelines.
• Ensure high levels of customer satisfaction and retention.

Reporting and Administration

• Prepare and present sales reports, forecasts, market intelligence, and business performance updates.
• Maintain accurate records within CRM and sales systems.
• Track sales activities, pipeline performance, and conversion ratios.
• Support budget preparation and expense management within the department.

Cross-Functional Collaboration

• Work closely with Operations, Revenue Management, Marketing, Reservations, and Events teams to ensure successful execution of business opportunities.
• Coordinate site inspections, familiarization trips, and client events.
• Ensure smooth handover of confirmed business to operational departments.

Qualifications

What It Takes to Make the Stay

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

To thrive in this role, you should have:

• A Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 5–8 years of sales experience within the hospitality industry, including at least 2 years in a supervisory or leadership role.
• Proven ability to develop business opportunities, grow market share, and achieve revenue goals.
• Strong leadership skills with the ability to inspire, coach, and develop high-performing teams.
• Excellent communication, presentation, negotiation, and relationship-building abilities.
• Commercial acumen with a strategic and results-driven mindset.
• Strong analytical skills with experience in sales forecasting, budgeting, and market analysis.
• Proficiency in CRM systems, Microsoft Office, and hotel sales applications.
• A collaborative approach that values teamwork across departments.
• High levels of integrity, accountability, professionalism, and attention to detail.
• The ability to adapt in a fast-paced environment while maintaining a strong focus on guest and client satisfaction.