Paid Media Strategist (U.S.) at HexClad in Los Angeles, CA

The Role

We are looking for a mid–senior Paid Media Strategist to own the strategy behind HexClad's U.S. paid social program across Meta, TikTok, and YouTube. You'll be the senior strategic mind our fast-growing U.S. business has been missing—setting campaign and creative strategy for an expanding product catalog, not just executing against briefs handed to you. You'll turn business goals into sharp creative angles, message tests, and launch sequencing; evaluate concepts and briefs with a critical eye and push every asset toward higher performance without needing direction on each call; and bring the depth of thinking that keeps strategic quality from getting compressed as volume climbs. Operating at the pace of a scaling brand where new launches land constantly, you'll manage high creative volume across multiple simultaneous campaigns and SKUs, lean on performance data to defend your recommendations and steer the next pivot, and partner closely with your manager and peers without adding overhead. You're the senior redundancy and strategic firepower a micro team needs to scale.

Location | In Office, LA HexQuarters

Time Zone Expectations | PST

Details | Full Time- Exempt

Reporting to | Paid Creative Strategy Manager

Key Responsibilities

• Lead Launch Creative Strategy: Drive the surge of strategic output each product launch demands—new briefs, angles, and asset needs—sequencing creative and scaling what works, fast.
• Creative Judgment & Briefing: Evaluate ad concepts and briefs critically, write briefs that set creative up to win, and push work toward higher performance independently.
• Message & Creative Testing: Design and run structured tests on hooks, angles, and messaging; read the results and translate them into the next round of creative.
• Performance Analysis: Pull and present performance data to support creative recommendations, justify strategic pivots, and keep spend pointed at what's working.
• Creator & UGC Content: Brief, evaluate, and amplify creator/influencer-led and UGC-style assets as a core part of the paid mix.
• Cross-Functional Partnership: Work closely with your manager, creative, editing, and brand partners—aligning quickly and keeping communication overhead low.
• Protect Strategic Depth at Scale: Hold the quality of thinking behind execution as account demand and volume grow, serving as senior redundancy for the U.S. paid team.

Requirements

• 3–5+ years of hands-on paid media strategy experience across Meta, TikTok, and/or YouTube, with a demonstrated ability to own campaign strategy—not just execute against briefs.
• Proven experience managing high creative volume—multiple simultaneous campaigns, SKUs, or product launches—without sacrificing quality or strategic depth.
• Strong creative judgment: able to evaluate ad concepts and briefs critically and push work toward higher performance without needing direction on every decision.
• Comfortable operating at pace in a growth-stage or scaling brand environment where priorities shift and new launches are frequent.
• Collaborative by default—able to work closely with a manager and peers without creating communication overhead or requiring heavy onboarding on cross-functional dynamics.
• Experience at a DTC or consumer brand with a high-volume product catalog and regular launch cadence (kitchen, home, food, or lifestyle preferred) is a plus.
• Familiarity with creator/influencer-led paid content and how to brief, evaluate, and amplify UGC-style assets effectively is a plus.
• Comfort pulling and presenting performance data to support creative recommendations and strategic pivots is a plus.
• Hands-on experience with product launch campaigns—sequencing creative, testing messaging, and scaling what works quickly—is a plus.
• An active, native understanding of platform culture across Meta, TikTok, and YouTube—current on what's working on each platform right now—is a plus.
• Love of food and cooking is a plus, though not required to thrive in the role.

Compensation + Benefits

Compensation | Exact compensation may vary based on skills, experience, and location. Bonus | Annual bonus potential

Health | 100% of the employee premium covered on select choice plans, and offers dental+vision

401k | up to a 4% match of salary on 401k contributions

Time Off | A generous approach to support your time away from work

Cookware | Upgrade your home with employee perks