Job Summary

About the role

We are looking for a Senior Marketing Technology Specialist resource supporting Salesforce Marketing Cloud and Sales Cloud. This is a senior individual contributor role focused on supporting, enhancing, and optimizing our marketing technology platforms. You will partner with Marketing, IT, Compliance, and external agencies to help design and deliver scalable, compliant marketing technology solutions.

You will pair strong functional judgment with deep technical expertise — enough depth to review solution designs, integration approaches, technical deliverables, and level-of-effort estimates critically, and to provide clear guidance that keeps our platforms scalable, secure, and compliant. Equally important, you will bring strong management and coordination skills: this role sits at the center of Marketing, IT, Compliance, and outside vendors, and success depends on keeping all of those parties aligned, on schedule, and moving in the same direction. You will work closely with our Marketing Operations Specialist, providing the depth they can rely on, and you should be able to step in to support and direct day-to-day operations when the broader MarTech team is unavailable.

Because we operate in a regulated healthcare/life sciences environment, functional and technical excellence here is inseparable from data governance, privacy, and auditability. You will help ensure solutions protect patient and customer data and adhere to compliance requirements.

Key Responsibilities

What you'll do

Technical oversight & guidance

• Support the design and evolution of marketing technology solutions across Salesforce Marketing Cloud and Sales Cloud, providing recommendations on best practices and implementation approaches.

• Provide functional and technical expertise to internal teams and agency partners to support successful delivery of marketing initiatives.

• Review solution designs, configurations, integrations, and campaign implementations to ensure they align with business requirements and established standards.

• Support the evaluation of agency proposals, estimates, and implementation approaches, identifying risks and recommendations for consideration.

• Support the development and documentation of integration and data-flow standards between Marketing Cloud, Sales Cloud, and connected upstream/downstream systems, and review implementations against them.

• Support campaign reporting strategy and help drive consistent performance measurement across marketing programs — defining how marketing performance is measured and facilitating consistent, accurate reporting for internal teams, leadership, and agencies.

• Management & coordination

  • Support coordination across internal teams and external agencies to ensure projects are delivered on time and meet business requirements.
  • Partner with agency and vendor teams to coordinate deliverables, track progress, and support successful execution of marketing initiatives.
  • Partner with the Marketing Operations Specialist and leadership team to resolve complex functional and technical issues.
  • Coordinate with the IT team on data integrations, security reviews, environment/change management, and platform releases.
  • Facilitate communication between technical and non-technical stakeholders, so decisions, risks, and trade-offs are clearly understood by all parties.
  • Serve as a dependable resource for the Marketing Operations team by helping coordinate priorities, resolve issues, and maintain continuity of critical processes when needed.

  Governance & compliance

  • Support and promote adherence to data governance and compliance requirements across marketing solutions.: PHI/PII handling, consent and opt-out management, data minimization, access controls, and audit-ready documentation.
  • Maintain solution documentation, design standards, and decision records so the platform is supportable and audit ready.

Skill Requirements

What you'll bring

Required

• 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience supporting campaign execution, platform optimization, integrations, and reporting is required.
• Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models).
• Strong functional and technical understanding of Salesforce Marketing Cloud, including data management, journeys, audience segmentation, and reporting capabilities.
• Experience designing subscriber/contact data structures, preference centers, and consent/opt-out management.
• Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities.
• Experience supporting campaign reporting and performance measurement, with the ability to facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus).
• Strong project coordination and stakeholder management skills with experience working across Marketing, IT, Compliance, and external vendors.
• Experience working within regulated environments and supporting compliance, privacy, and governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).
• Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders and lead operationally when needed.

Preferred

• Salesforce certifications: Marketing Cloud Consultant, Marketing Cloud Administrator, and/or Sales Cloud Consultant.
• Experience in healthcare, pharma, or life sciences marketing, including familiarity with HIPAA, HITRUST, and (where applicable) 21 CFR Part 11 / GxP or validated-system expectations.
• Familiarity with customer data platform (CDP) concepts, deliverability best practices, and email authentication.
• Experience with vendor management, change management, environment governance, and audit processes.

Other Requirements

What success looks like

Success is measured by effective execution of marketing technology initiatives, strong collaboration across internal and external teams, reliable platform operations, timely project delivery, and accurate reporting and governance practices. You will be a trusted partner supporting marketing technology delivery, helping teams collaborate effectively and ensuring platforms operate reliably, compliantly, and in alignment with business objectives.