Ecommerce Manager, Korea at H&M in Seoul, Seoul, South Korea

Job Description

As an Ecommerce Manager, you will own ecommerce performance in Korea, leading commercial results, customer experience, operations, CRM initiatives, and team development while collaborating with local, regional, and global stakeholders.

You are responsible for

Sales and Financial Performance:

• Contributes to the commercial success of the market/s, analyzingperformance data and budgets to identify opportunities and risks.
• Shares insights and POV from local market and business’ perspective.
• Leads the execution of sales strategies and implements cost control measures to drive profitability and growth.

Digital Customer Experience:

• Champions a customer-first mindset, constantly improves customers’ user experience across all digital touchpoints, with also an omnichannel journey in mind.
• Monitors service performance and competitors benchmarks to maintain COS’s leadership in customer experience.

Operational Management:

• Oversees daily operations across all ecommerce channels in the market/s, ensuring consistency, efficiency, and compliance with COS standards.
• Oversees the execution of smooth end-to-end functionality of the digital channels.

Customer Relationship Management and Customer Service:

• Implements strategies and processes that collect, analyzeand leverage customer data to enhance engagement, retention and lifetime value.
• Manages customer databases and using insights to personalize the online shopping experience.
• Segments customers based on demographics, purchase behaviorand preferences to tailor communications, product recommendations and promotions more efficiently.
• Ensures customer service team is well-trained and customer issues are resolved efficiently.
• Analyze feedback and service metrics to identify pain points and improve overall satisfaction.

Stakeholders Collaboration:

• Works closely with key stakeholders from other functions such as Marketing, Merchandising, Controlling, BAM etc in the market, region and global, as well as external partners such as marketplace platforms, agencies and vendors.
• Ensure clear communication, align objectives, and support cross-functional initiatives to achieve overall business goals.

Team Leadership and Development:

• Leads and develops ecommerce team members, fostering a high-performing and inclusive culture.
• Guides the team through the full employee lifecycle, ensuring alignment with the COS’ values, leaderships principles, and business goals.

Qualifications

• Strong track record in ecommerce, digital commerce, or online retail leadership, with deep understanding of customer experience, CRM, and omnichannel retail.
• Commercially driven, with strong analytical and business acumen — able to read the ecommerce landscape and make resourceful, data-informed decisions that balance short-term priorities with sustainable, long-term value creation.
• Demonstrated ability to oversee and continuously improve operations, applying strategic planning, process optimization, and resource management to drive efficiency and consistency.
• Customer-centric mindset, staying close to customer needs and industry trends to deliver exceptional experiences and strong business outcomes.
• Proven ability to influence stakeholders and lead cross-functional initiatives, representing the brand confidently with internal and external partners.
• Excellent communication skills, adapting style to different audiences, listening actively, and giving/receiving feedback constructively.
• Strong leadership skills — able to inspire, align, and guide teams toward shared goals, set a clear vision, empower others, and motivate through change while keeping focus on long-term growth and excellence.
• Genuine passion for continuous improvement and customer-centric innovation, fostering a culture that consistently strives to exceed customer expectations.

Additional Information

This is a full-time position based in Korea, reporting to the Head of Ecommerce in Singapore.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Please submit your CV in English Format. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Kindly note this position is offered on a local contract, therefore you should have the legal right to work in Korea before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

Company Description

H&M Group is a multi-brand organization comprised of H&M and our Portfolio Brands, including COS, Weekday, & Other Stories, and ARKET.

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive

• Commuting fee
• Celebration of Long Service Award
• HIP - H&M Incentive Program for Long service employee
• Childcare / Family Care Leave
• Health checkup
• Wellness benefit (Benefit one)
• Paid leave / Sick leave
• Volunteer benefit
• Opportunity to work with global environment

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.