Associate Planning Director (Health) at Grey in New York, NY

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

POSITION OVERVIEW

We believe that planning is the key to delivering Famously Effective work for our clients. Planning for us is the catalyst that will ignite a brand’s trajectory. This is based on the relentless quest to understand what matters in people’s lives as well as an unwavering passion to uncover deep insights within the business/brand that can increase relevancy and engagement.

The Associate Planning Director is responsible for serving as strategic lead on one or two small accounts and strategic support on larger, integrated accounts. You will be responsible for leading smaller new business opportunities, with some autonomy. Additionally, you are responsible for understanding our clients’ specific markets, competition, and target audience insights, translating those insights into actionable brand strategy. You will ensure the Planning team works in a continuous effort to develop a strategic skill sets to uncover the most compelling insights in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work.

KEY RESPONSIBILITIES:

• Lead one or two client relationships (these may be within the same client organization). You work as a consultant with clients to provide them with clear, strategic advice

• Partner with other agency departments leads to ensure strategic thinking is incorporated in all aspects of the agency’s work

• Leads the strategic component of new business pitches

• Serves as lead team member of the brand team on the businesses they are directly responsible for, ultimately assuring the quality of the strategic and creative products the team produces

• Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver insights that will inspire creative teams and develop a meaning marketing impact for our clients.

• Own and command client relationships at the most senior levels.

• Develop strategic deliverables that include, but are not limited to competitive analysis, brand positioning, creative core idea, market research synthesis, creative brief, workshops, and brand plans

• Uncover key customer market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage

• Lead brand and creative strategy development including positioning, targeting, and creative brief that will inspire great creative

• Craft well written insight strategy presentations for new and existing business with an ability to analyze, reflect, distill and story-tell

• Develop, direct and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification

• Manage and mentor the team to foster engagement through learning and development, leading to career growth at all levels

• Contribute to the overall agency culture through exemplary modeling of our core values

• Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies

• Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large

WHAT YOU WILL NEED:

• Skilled in storytelling and public speaking

• Experienced in leading new business presentations and workshops

• 6-8 years of experience in advertising or related industry

• Deep expertise in oncology

WHO YOU ARE:

• Creative: Putting together two things to create a third thing no one’s ever seen before

• Productive: Acting on ideas to make things happen and get stuff done

• Collaborative: Focused on the greater good versus personal gain

• Adaptable: Ready and able to embrace change

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. Pay Range

$75,000—$180,000 USD

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @**GREY.**com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.