Generative Engine Optimization (GEO) Manager at Gravitational · Remote

Unified Identity Securing Classic and AI Infrastructure Teleport, the AI Infrastructure Identity Company, prepares organizations for an AI future by establishing a unified identity layer for infrastructure, with humans, machines, workloads, and AI agents secured cryptographically with a hardware root of trust rather than vulnerable credentials. By replacing fragmented identity and access management systems with Infrastructure Identity, Teleport scales zero trust across cloud and on-prem environments, eliminating the complexity and risk created by identity fragmentation and credential sprawl. Teleport protects infrastructure from identity attacks, accelerates engineering by reducing infrastructure complexity, and secures non-deterministic agentic workflows. Headquartered in Oakland, CA, Teleport operates globally, with industry-leading customers such as Nasdaq, IBM, Doordash, and Elastic. Our Vision Today's computing environments have too much complexity, too many network boundaries, and too little trust. Complexity slows engineers down and leads to human errors. Complex systems can’t be secure despite the red tape of bureaucracy. We make trusted computing simple. This gives engineers the freedom to move and build a better future. Why Teleport Teleport addresses the overlooked intersection between cybersecurity and infrastructure—an area companies have historically tried to manage through a fragmented mix of tools like PAM, network-centric controls, and fragmented secrets management. This approach was already inefficient, but it fundamentally breaks down in the era of AI. AI changes the landscape in three critical ways. First, non-human, machine, and AI identities now outnumber human ones, driving massive secrets sprawl while worsening anonymity. Second, anonymity is incompatible with AI workloads: these systems are inherently non-deterministic, operate across many services and environments, and therefore require strong identity, continuous trust, and end-to-end visibility to function safely and correctly. Third, the non-deterministic nature of AI makes reliability and scalability non-negotiable—systems must be resilient, observable, and with access control guardrails, because failures and unexpected behavior cannot be handled with static controls or manual intervention. Solving this problem requires a fundamentally different approach: a unified identity layer that spans machines, workloads, humans, and agents. Identity becomes the security control plane that replaces network location and long-lived secrets as the basis of trust. Ephemeral privileges are critical in this model—privileges must be granted just-in-time, limited to the task at hand, and automatically expire, dramatically reducing blast radius in systems where behavior cannot be fully predicted. Finally, real-time intelligence is essential: in fast-moving, AI-driven environments, access decisions must continuously adapt to context, behavior, and system state, rather than relying on static policies defined in advance. Teleport addresses the growing gap between today’s cyber and infrastructure security posture and what modern, AI-driven systems actually require. As AI systems proliferate, attack surfaces and pathways multiply, giving adversaries unprecedented leverage. The result is an inflection point: without re-anchoring security and infrastructure around identity, real-time trust, and ephemeral privileges, the volume and impact of security breaches will only accelerate. ABOUT THE POSITION Teleport is the AI Infrastructure Identity Company, providing a unified identity layer for infrastructure (humans, machines, workloads, and AI agents) secured cryptographically. As AI systems increasingly mediate how technical buyers discover and evaluate infrastructure tools, we need a Manager of Generative Engine Optimization (GEO) to ensure Teleport is consistently included, accurately represented, and influential in LLM-generated answers and synthesis surfaces. This is a high-impact role for someone who can build and operate a system connecting message, content, distribution, retrieval, and measurement. You will partner across Corporate Marketing (Web), Demand Generation, and Product Marketing to drive predictable gains in AI-driven discovery, and you will own the framework that makes those gains measurable. This role is ideal for someone who has adapted modern SEO practice into the AI era and understands how LLMs retrieve, synthesize, and represent information. Experience working on products in the cybersecurity, cloud, DevOps, or identity space is a strong plus. REQUIREMENTS - GEO and AI discovery expertise. Demonstrated experience improving visibility in AI-driven or search-mediated discovery, with a working understanding of how LLMs retrieve, synthesize, and represent information. You have built query-based testing or measurement frameworks in production. - Modern SEO and search foundation. Strong technical SEO background covering structure, linking, indexation, and entity clarity, with a track record of driving measurable outcomes through content and structural changes. You have demonstrably adapted SEO practice toward AI-era retrieval and synthesis. - Measurement and systems orientation. You define metrics, run experiments, and operationalize insights. You build repeatable workflows that connect data to action rather than producing one-off reports. - Cross-functional execution. You operate fluidly across web, product marketing, and demand generation, aligning stakeholders and driving execution. You will not have a single team handing you specs; you will need to synthesize direction from multiple stakeholders. Experience managing external agencies and contractors is required, and this role may grow to manage internal team members over time. - Content and narrative judgment. You translate complex technical concepts into clear, durable language and maintain message integrity as content moves across owned and earned surfaces. - Third-party authority strategy. Experience leveraging earned media, technical publications, and structured references to improve discoverability, with the judgment to identify which sources actually influence retrieval and citation. - Written communication. You produce clear measurement plans, technical documentation, and project updates in written form. At Teleport, we write things down. This is not optional. - AI-native workflow. You actively use AI tools to accelerate your work. This means more than casual chatbot use. You have hands-on experience integrating AI into your production workflow for testing, analysis, content evaluation, and execution. At Teleport, we are laser focused on using AI to ship faster, and we expect this role to operate the same way. RESPONSIBILITIES - Define and run a repeatable GEO measurement framework across priority queries and personas, tracking Inclusion Rate, Narrative Fidelity, and Generative Share of Voice - Maintain prompt and query libraries and a testing cadence across LLM surfaces - Evaluate how Teleport is retrieved and described in AI outputs, identify coverage and framing gaps, and translate findings into prioritized, testable actions - Monitor the technical architecture of our martech stack for GEO opportunities and blockers, and eliminate the speed bumps that interfere with GEO effectiveness - Partner with Corporate Marketing on site structure, clarity, and referenceable content for retrievability - Partner with Product Marketing to reinforce precise, durable concepts across product language and documentation, and to increase citation-quality assets in owned channels - Partner with Demand Generation to align distribution to high-value narratives and extend GEO-optimized content into channels that influence retrieval - Identify and prioritize high-authority sources influencing LLM outputs, and expand Teleport’s presence across third-party publications, structured knowledge formats, and durable referenceable assets - Drive placement of Teleport’s ideas and data in sources LLMs retrieve and cite, prioritizing citation quality over volume, in partnership with Product Marketing, Demand Generation, and PR - Connect inputs, outputs, and outcomes across GEO metrics, feeding performance data back into message refinement, content prioritization, and distribution strategy - Establish a regular reporting cadence with measurable movement against goals NICE TO HAVE - Cybersecurity, cloud, DevOps, or identity domain experience - Experience engaging technical buyers (CISOs, security architects, platform leaders) - Background in developer marketing or technical content strategy - Familiarity with structured data, schema, and knowledge graph concepts as they apply to LLM retrieval - Contributions to open-source documentation, technical publications, or standards bodies WHY THIS ROLE Teleport is entering a new phase of product expansion. Beams, our trusted runtime for AI agents, is launching its MVP on April 30, 2026, and it won’t be the last new product. As AI mediates more of the discovery layer, the companies that get included, cited, and accurately represented will win. You will own that surface for Teleport. That’s backed by real momentum: 20,000+ GitHub stars, a 5,000-person Slack community, and enterprise customers including Tesla, NASDAQ, and Bloomberg. Your impact will show up as increased inclusion and accuracy in AI-generated answers, stronger and more consistent representation of core narratives, measurable improvement in generative share of voice, and brand discovery that is predictable, optimizable, and compounding. The Benefits While many companies flaunt their benefits and perks to convince you to join their company, we believe your career is more important than that. That’s why we focus on making your day-to-day the best it can be while empowering you to achieve your goals and aspirations. What does that mean? - It means you’ll have the autonomy to make your own decisions and focus on what’s important to you and your role. - It means having access to a senior team that supports you and wants to see you succeed. - You’ll have a smart team you can learn from, collaborate with, and grow with. - It means being able to make an impact and have a voice in the future of the feature, product or company direction. We don’t just leave you to focus on a niche. We allow you to spread your wings and take advantage of opportunities, challenging projects and exciting problems. - It means removing the bureaucracy and red tape that stifles innovation while giving you access to all the information you need to build and take action more quickly. - It means allowing you to have the career you’ve always wanted today, rather than having to “earn your stripes” and wait for the right moment. If you’re good enough, you’re good enough. But we don’t stop there. In addition to the career opportunities at Teleport, we offer a whole range of benefits that help you to maximize your future, including: - Extensive health coverage - Annual expense budget - Rest & recovery policies that maximize leave and your ability to recharge - Investment in your future with retirement savings plans - Equity in a US $1.1-bn business - Professional development opportunities Do you have what it takes? Get to use (and know) Teleport through our unique interview process At Teleport, we do things a bit differently. And when we say we only hire top talent, we actually mean it. Because of this, our interview process is different too - and we’re proud of it. We let your work do the talking. We don’t go in for six rounds of interviews, live whiteboard or live-coding. We don’t hire people that can talk a good game. We only want the best. And for that, we need to see what you can do, in your own time, in your own way. For real. But interviews are a two-way street. Through the project, you’ll get a real taste of life at Teleport, including: - We’re flexible - you’ll have plenty of time to complete your project, if life gets in the way, that’s ok. We can - work around you. - We give you autonomy - you’ll have the space and freedom to figure things out, make decisions, and problem-solve. - We’re collaborative - Got questions? - We have answers. You’ll have support from your team - the one you’ll be working with day in day out if you’re successful in getting the role. - We progress careers - During the project, see how much you learn. That’s what working at Teleport is like. We like learning, on the job. All-the-time. - We can move fast (if you can) - two weeks sound like a long time? No problem? Early submissions are fine, and we’ll keep the process moving. Think you’ve got what it takes? We’d love to see it! Unconvinced? We can guarantee three things: - It’ll challenge you. - You'll learn a lot. - If you love the process, you'll love working at Teleport. Teleport is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classifications protected by federal, state, or local law. Candidate Privacy Notice: For information about our collection and processing of job applicant personal data for this position, please see our Job Applicant Privacy Policy and Notice of Collection at https://goteleport.com/legal/apply/job-applicant/