Product Marketing Manager, Media, Grow with… at Google · New York…

Develop and own the end-to-end paid media strategy across digital channels (including SEM, Performance Max, Demand Gen, and Paid Social) to meet growth targets. Direct the complete media planning process from discovery and briefing through creative production, campaign activation, and performance measurement. Align campaign parameters and secure approvals to brief agency partners. Act as the primary lead for external agency partners, managing day-to-day operations, establishing campaign timelines, and executing media plans and optimization strategies. Conduct regular reviews of customer journeys, synthesize qualitative and quantitative insights, and build user-centric campaigns that address learner needs and minimize friction. Define key performance indicators and set performance benchmarks. Utilize analytical and attribution models (such as conversion lift studies and media mix modeling) to analyze campaign performance, optimize media spend, and guide strategic resource allocation.