Analytical Lead, Planning and Measurement, Large… at Google · Jakarta

Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs. Partner closely with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation. Craft media plan guidance (across performance and brand) in accordance with customer business objectives. Stay aware of industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content. Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions Conduct in-depth analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations. Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.