Performance Marketing Manager (Fixed-Term Contract) at Genio · Leeds

Hi 👋 we’re Genio. We create beautifully simple learning tools that boost knowledge, skills, and confidence.

• We’re a SaaS scale up and one of the fastest growing tech companies in the North.
• There’s 90+ of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 100,000s of students at over 1,000 universities & colleges worldwide.
• We’re growing so we can achieve our mission to support 1 million students to become better learners by 2030.

🚀 About the role

This is a fixed-term contract anticipated until March 2027.

As our Performance Marketing Manager, you will own Genio Notes' direct-to-consumer (D2C) acquisition campaigns end-to-end. You will drive trial starts and paid conversions through structured channel management, campaign experimentation, and clear performance reporting.

You will be responsible for:

• Delivering D2C acquisition targets: Hit monthly trial starts and paid conversion targets for Genio Notes against consumer customer acquisition cost benchmarks.
• Managing the D2C channel mix: Run day-to-day campaign execution across paid, organic, campus, and partnership channels, making strategic allocation decisions within the defined budget.
• Optimising campaign performance: Plan, build, and manage D2C campaigns across paid search and paid social, briefing ads freelancers on targeting, budgets, and creative direction.
• Leading channel experimentation and growth: Design, execute, and rigorously measure structured growth experiments across emerging and underused channels, including referral loops and student partnerships.
• Reporting on and optimising digital performance: Consolidate website performance, SEO/AEO health metrics, and conversion tracking into clear, regular, and actionable reports for the marketing team and VP of Marketing. Brief and collaborate with website agency on landing page builds and CRO test variants.

👥 Meet the team

You will be reporting directly into the Senior Demand Generation Manager (who will be your line manager). You will work closely with our Ads Freelancer, Website Agency, Learner Marketing Manager, Learner Media Unit, Commercial Enablement Manager, and Senior Content Manager to coordinate campaigns and drive growth.

👤About you:

Essential:

• Campaign Strategy and Execution: Able to plan and run D2C performance campaigns end-to-end across organic and paid search and social, from initial brief through to detailed analysis of advert and website performance.
• Data Analysis and Reporting: Comfortable working in GA4, HubSpot, and equivalent SEO/AEO and CRO analytics tools to track experiments accurately and communicate findings clearly to senior stakeholders.
• Growth and Experimentation: Proven experience designing experiments with clear hypotheses and defined success criteria, measures results rigorously, and moves on quickly from what does not work.
• Budget Management and ROI Optimisation: Experienced in making day-to-day channel allocation decisions within a defined budget and reporting return on investment (ROI) clearly.
• Commercial Acumen: Understands how D2C performance metrics connect to consumer CAC, website conversion optimisation, trial-to-paid conversion, and revenue, and uses this context to prioritize effort.
• Stakeholder Coordination: Exceptional collaboration skills to work successfully alongside agencies, freelancers, and cross-functional teams without duplicating efforts.

Bonus / Nice to have:

• AI Enablement: Strong working knowledge of using AI tools to scale campaign analysis, reporting, and channel research.

💰Salary and benefits:

💸£45,000-£50,000 dependent on experience

🏖️ 33 days annual leave (Inclusive of bank holidays)

🎄 3 gifted days off at Christmas

💰 EMI Share Options Scheme

🎓 Generous individual learning and training allowance

⌚ Truly flexible hours to suit when you work best

💻 Full home working set up and beautiful collaborative office space

🚗 Free Leeds City Centre office parking

🌴 Nomad working policy with family travel insurance

🍼 Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

🤍 Health cash plan (from glasses to massages)

💸 6% employer pension contribution

📍Location:

Our beautiful office space in Leeds is our key hub for collaboration, and we love to get together in person. We operate a flexible hybrid working model, including supporting our Genios who are based remotely across the UK. If you are more than 50 miles away from the office, we offer full remote working support, with the opportunity to join colleagues for in-person collaboration several times a year.

We will discuss ways of working with you at interview, however, if you have any questions before you apply please reach out to recruitment@genio.co.

💡 What to expect next:

We’ll review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for, we appreciate it’s good to know either way.

If we invite you to meet with us for interview, here’s an overview of what the process will look like:

1. Screening interview with someone in our Recruitment team (30 minutes).
2. Task: You will be given details of a task to complete ahead of your final interview, which will be presented during the interview
3. Final interview with the hiring manager and another Genio colleague (90 minutes). This will include a competency and behavioural interview, a presentation of your task, followed by a Q&A

Ahead of your interview, you will receive a confirmation email outlining who you’ll be meeting and when, anything you’ll need to prepare in advance, and any resources we think you might find helpful.

👀 Interested in learning more about a career at Genio?

Here are a few further resources:

• About Genio
• Life at Genio
• Case studies and user stories

💌 Not quite the right role for you, however you’d love to be a part of Genio’s journey?

Let’s connect! Reach out to recruitment@genio.co and we’ll add you to our network, to keep you updated with any future opportunities we think you might be interested in.

📄 Applicant Privacy Notice

We think it’s important that you understand how we use and handle your personal information, so here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice.