Field Marketing Intern at Genesys in Chennai, Tamil Nadu, India

Field Marketing Intern Location: Chennai (Flexible) Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. Intern Role Overview: Drive meaningful engagement across APAC markets by supporting integrated marketing programs that influence pipeline growth and customer connection. This role contributes directly to how modern audiences discover, interact with, and build relationships with the brand across digital and field channels. At Genesys, we are redefining customer experience through AI-powered innovation and human-centered design, and this role plays a part in amplifying that impact across emerging markets. You will gain exposure to regional marketing strategy, collaborate across sales and partner ecosystems, and build foundational skills that support long-term career growth in global marketing. Key Responsibilities: Support execution of regional marketing programs that contribute to pipeline growth and customer engagement across APAC markets Coordinate field events, webinars, and integrated campaigns to enhance brand visibility and audience interaction Collaborate with sales and marketing teams to align campaigns with target accounts and business priorities Execute targeted marketing initiatives for priority accounts to improve engagement and conversion outcomes Analyze campaign performance data to identify optimization opportunities and improve marketing effectiveness Partner with external stakeholders to develop and execute co-marketing strategies that expand reach and revenue impact Develop marketing assets including email campaigns, landing pages, and social content tailored to regional audiences Manage post-event and campaign follow-up activities to ensure effective lead tracking and engagement continuity Drive growth of APAC social channels through localized content strategies that resonate with younger audiences Conduct market and competitive research to inform campaign planning and strategic positioning Maintain accurate and up-to-date campaign data within CRM and marketing platforms to support reporting and insights Required Qualifications: Currently pursuing a bachelor’s degree in Marketing, Business, Communications, or a related field Strong written and verbal communication skills with the ability to engage diverse audiences Demonstrated interest in marketing, events, and campaign execution Ability to manage multiple priorities and meet deadlines in a structured manner Strong attention to detail and organizational capability Collaborative mindset with the ability to work effectively across cross-functional teams Foundational understanding of marketing performance metrics and willingness to learn data-driven practices Proficiency in Microsoft Office or Google Workspace tools Interest in leveraging digital tools and AI technologies to improve efficiency and productivity Preferred Qualifications: Exposure to digital marketing channels such as social media, email marketing, or content marketing Familiarity with CRM or marketing automation platforms Experience supporting events, student organizations, or marketing projects Basic understanding of analytics tools or campaign performance tracking #LI-GR1 #LI-Hybrid If a Genesys employee referred you, please use the link they sent you to apply. About Genesys: Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com. Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com. You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response. Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase.