Strategist, Digital at General Motors in Warren, MI

Strategist, Digital Location: Warren, Michigan, United States of America Job Description Strategist, Digital: Marketing Insights & Data Democratization The Role The Strategist, Digital will support a GM brand with dashboard development, reporting, and advanced analytics focused on performance and operational metrics at both Brand and Dealer levels. This role partners closely with marketing, digital, and analytics stakeholders to translate complex data into clear, actionable insights that enable business decisions. The position plays a key role in understanding brand performance, site behavior, and funnel effectiveness across digital channels. While responding to ad hoc requests, the strategist will also focus on improving efficiency through streamlined data processes and automated reporting solutions. What You’ll Do • Partner with cross functional stakeholders to understand business objectives and translate requirements into analytic solutions and reporting deliverables • Analyze complex data sets and convert insights into clear, business focused narratives that support decision making • Produce recurring monthly reporting covering brand and site metrics, leads, sales, clickstream data, funnel performance, and trends over time • Compare performance and behavioral trends across brands, sites, and digital touchpoints to identify opportunities and risks • Analyze site behavior including mobile versus desktop usage, CTA engagement, heatmaps, clickstream paths, and content engagement • Support ad hoc analytical requests while identifying opportunities to standardize, automate, and democratize access to data • Work independently across teams with minimal guidance while managing multiple priorities and deadlines Your Skills & Abilities (Required Qualifications) • Bachelor’s degree in Math, Economics, Computer Science, Data Science, MIS, or a related quantitative field • 3+ years of experience in analytics, digital analytics, or data insights roles • Strong proficiency in SQL for querying and managing large data sets • Hands on experience with Adobe Analytics for web and digital performance tracking • Deep understanding of clickstream data and user behavior analysis • Proven ability to translate highly technical insights into clear, actionable recommendations for non technical audiences • Strong data storytelling, communication, and presentation skills • Curiosity, creativity, and a proactive mindset for researching patterns, trends, and optimization opportunities What Will Give You a Competitive Edge (Preferred Qualifications) • Experience using Python for analytics, automation, or data transformation • Familiarity with Azure and or Databricks environments for data processing and analysis GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. 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