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Marketing Segment Manager - Chevrolet… at General Motors · Oshawa
Skills
Job Description
Job Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.
Reporting to the National Marketing Manager – Chevrolet Cars & Crossovers, the Marketing Segment Manager (MSM) – Chevrolet Crossovers monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives.
This role will support the holistic Brand portfolio of ICE vehicles along with the Brand’s Electric Vehicle portfolio for Chevrolet Crossovers.
Key Responsibilities:
Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health
Work closely with the Brand Advertising & Communications Team to develop comprehensive marketing plans
Work closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignment
Perform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, product packaging, pricing and volume.
Develop strategic and concise brand plans and support the Brand Advertising & Communications team with agency briefs
Assist in the execution of flawless product launches
Laisse and support the PR Communications team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & Drives
Develop impactful sales, marketing and training tools for field staff and dealer personnel
Develop and present retail incentive plans and proposals for product lines as part of the monthly retail planning process (RPM)
Be a subject matter expert on all vehicles within the Brand product portfolio
Assist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategy
Build relationships and interface with the US Marketing Teams to collaborate and understand strategic alignment opportunities on an ongoing basis
Develop unique Canadian brand positioning as required
Required Skills and Experience
Post Secondary Education required
University degree (Bachelor of Commerce / Business with major in Marketing an asset)
5+ years of relevant/similar experience
Demonstrated strong communication and collaboration skills
Demonstrated interpersonal skills and ability to lead and influence various groups and levels
Demonstrated strong organization & analytical skills
Demonstrated ability to lead and manage
Demonstrated strength in Microsoft office - Excel and PowerPoint
Willingness to travel
Preferred Skills and Experience
Previous field sales experience considered an asset
Previous marketing experience considered an asset
Bilingual (English/French) considered an asset
Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
Healthcare, dental and vision benefits including health care spending account and wellness incentive.
Life insurance plans to cover you and your family.
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
GM Vehicle Purchase Plan for you, your family, and friends.
Compensation:
The salary range for this role is $97,800 to $146,600. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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