Senior Executive, Social Media at Frasers Group · Petaling…

Company Description

Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.

Sports Direct Malaysia is currently looking for Senior Executive, Social Media to join our growing team.

Sports Direct Malaysia currently operates a total of 41 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

Job Description

Social Media Strategy & Planning

• Plan social media content in alignment with Store Openings, Tier Campaigns, E-commerce Promos & Daily Always-On Content.
• Build content plans and ideas ahead of campaign launches.
• Apply strong sense of storytelling to maintain Sports Direct’s brand elevation, premium tone and sports-first identity.
• Maintain daily posting calendars across all platforms.

Content Creation & Production

• Shoot and edit trendy TikTok & IG Reels-style videos, including behind-the-scenes and product-focused content.
• Capture on-ground footage during photoshoots, KOL sessions, store visits and activation events.
• Develop static + motion graphic content for campaigns and routine posting.
• Create moodboards & storyboards for content themes and storylines.
• Stay updated with global sporting events (World Cup, tournaments, brand launches) to convert into relevant content.

Analytics, Growth & Reporting

• Monitor and analyse content performance (ER, reach, views, retention, follower growth).
• Present weekly reports to management with insights and growth recommendations.
• Benchmark against competitors & global brand standards.

KOL & Brand Asset Handling

• Identify quality KOL/creator content suitable for brand reposts.
• Ensure selected KOL posts match Sports Direct visual standard and tone.
• Coordinate and gather brand assets for launches, campaigns & new arrivals.
• Maintain organised internal asset library for easy retrieval.

Design & Visual Standards

• Produce graphics for social campaigns, instructional posts and educational visuals.
• Create static templates & story formats to improve consistency and shareability.

General

• Perform additional tasks assigned by management related to social content, events or brand communications.

Qualifications

Candidate must have the following requirements:

• Degree in Marketing, Mass Comm, Multimedia, or related field.
• Minimum 5 years’ experience in social media/digital content roles.
• Skilled in video shooting & editing for TikTok/Reels format is a must.
• Proficient with editing tools (CapCut / Premiere Pro / DaVinci / Canva / Photoshop).
• Strong understanding of platform algorithms, content optimisation and latest social trends.
• Excellent copywriting in English & Bahasa Malaysia (Mandarin advantage).
• Strong organisation skills with ability to manage multiple channels & deadlines.
• Creative, social-savvy, detail-oriented and passionate about sports/retail culture.
• Ability to convert data/insights into execution improvements.

Additional Information

An OPPORTUNITY like this at Frasers Group is for the FEARLESS!

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles, you will:

THINK WITHOUT LIMITS, and take the team with you!

BE RELEVANT, to our people, to partners, and to the planet!

OWN IT, and back yourself!