Build a high-energy sales culture, drive membership growth, and help more people take the first step toward healthier lives.

About the Role

Fitness Connection is looking for a Sales Manager who knows how to create momentum. This role leads the club's membership sales function, develops a high-performing sales team, and drives the daily activity that fuels growth. Success comes from being visible, coaching in real time, building relationships, and creating accountability around results.

You'll lead from the front - selling memberships, coaching Fitness Consultants, creating energy around daily goals, and helping prospects take the first step toward healthier lives through fitness. This role combines performance leadership, people development, and member connection to bring our mission to life: Inspiring the people we serve to build healthier lives through value-rich experiences.

This is a hands-on leadership position for someone who thrives in a fast-paced environment, enjoys connecting with people, and is motivated by building both strong teams and strong business results.

Compensation & Benefits

Commission-based Bonus Opportunity:

Earn monthly incentive pay by helping drive membership growth, revenue performance, and an exceptional member experience.

Total Compensation (On-Target Earnings):

$54,000-$66,000+

Benefits & Perks

• Medical, dental, and vision insurance
• Paid time off and holidays
• Complimentary gym membership
• Employee discounts on services and programs
• Career growth and advancement opportunities within a growing organization

What Success Looks Like

• Membership sales goals are consistently achieved or exceeded
• The sales team is engaged, accountable, and improving performance
• Prospects feel welcomed, understood, and motivated to join
• Daily sales activity, lead follow-up, and conversion remain strong
• Club promotions, outreach efforts, and referral programs generate new opportunities
• Sales processes, compliance standards, and operational expectations are consistently followed
• Team members grow their skills, confidence, and career readiness
• The club culture reflects high standards, collaboration, and genuine care for people

What You'll Do

Drive Membership Growth & Revenue

• Own membership sales performance, translating monthly goals into daily activity, coaching, and accountability that drive consistent revenue growth.

• Develop a high-performing sales culture by coaching effective selling behaviors, reinforcing sales processes, and building confidence across the team.

• Lead from the front, maintaining personal sales activity, cultivating community relationships, and creating positive prospect experiences that convert interest into membership.

Build a Winning Sales Team

• Recruit, onboard, train, coach, and develop Fitness Consultants.

• Deliver ongoing feedback, recognition, and performance coaching.

• Establish clear expectations and hold team members accountable for results.

• Facilitate sales huddles, role plays, and development activities that strengthen selling skills.

• Build a culture of engagement, enthusiasm, accountability, and continuous improvement.

• Prepare team members for future growth opportunities within the organization.

Deliver a Member-Engaging Club Experience

• Build authentic relationships with prospects, members, and teammates.

• Help prospects connect their personal goals to the value of fitness and membership.

• Address concerns and objections with confidence, empathy, and professionalism.

• Ensure every potential member experience reflects the Fitness Connection brand and commitment to service.

• Support club events and community engagement activities that strengthen local awareness and relationships.

Run the Business

• Drive disciplined sales execution through accurate reporting, lead management, follow-up, and operational consistency.

• Uphold company standards by maintaining compliance, safety expectations, and established sales processes.

• Support club leadership and operations through Manager-on-Duty coverage, opening and closing responsibilities, and ongoing communication of business performance.

Schedule and Work Environment

This role requires a flexible schedule aligned to club needs, including early mornings, evenings, and some

holidays. Weekend shifts are required.

• Schedules are planned in advance where possible
• Some clubs are open 24 hours - success comes from building a strong team

About Fitness Connection

Fitness Connection is a full-service, all-inclusive health club built for real people chasing real results. We deliver a high-value experience with premium-level amenities—without the exclusivity. We create spaces where members can show up, put in the work, and see real results.

Equal Opportunity & Accommodations

Fitness Connection is committed to equal opportunity for all applicants and teammates. The company will provide reasonable accommodations for known physical or mental disabilities or known medical conditions, consistent with legal obligations, and will engage in a timely, good-faith interactive process to determine effective accommodations where appropriate.

What You'll Bring

Sales Leadership & Revenue Growth

• Proven success meeting or exceeding sales, membership, or revenue goals
• Experience leading sales activity and improving team performance
• Ability to create urgency and maintain focus in a goal-driven environment
• Strong consultative selling, prospecting, closing, and follow-up skills

People Leadership & Talent Development

• Experience coaching and developing sales professionals
• Ability to motivate, influence, and hold others accountable
• Demonstrated success building engagement and improving performance
• Strong commitment to learning, development, and team growth

Communication, Influence, & Problem Solving

• Excellent verbal and written communication skills
• Ability to influence decisions and gain commitment from others
• Strong judgment and adaptability in a fast-moving environment
• Ability to address challenges quickly and confidently while maintaining positive relationships

Operational Excellence & Accountability

• Ability to manage multiple priorities while maintaining organization and follow-through
• Strong attention to detail and commitment to execution
• Experience using sales metrics, performance data, and reporting tools
• Commitment to compliance, professionalism, and stewardship of company resource

Requirements

• High school diploma or GED required
• College degree preferred
• Prior experience in sales leadership, membership sales, retail sales, hospitality, or another customer-facing leadership role
• Ability to work a flexible schedule, including evenings, weekends, and holidays as needed
• Proficiency with Microsoft Office and sales tracking systems
• Ability to travel locally for promotions, marketing events, and community outreach activities as needed
• Physical demands include standing, walking, sitting, bending, reaching, and lifting up to 50 pounds