Online Executive_Le Labo at Estée Lauder… · Seoul

Description

JOB OVERVIEW

The Online Executive is responsible for managing Le Labo Korea’s Brand.com business and day-to-day e-commerce operations to achieve sales targets, drive sustainable growth, and deliver a seamless online consumer experience. The role oversees Brand.com operations, online merchandising, digital performance marketing, campaign execution, and operational improvement. The position works closely with local Marketing, CRM, Finance, Global Online teams, digital media agencies, logistics partners, and technical vendors to ensure business performance and operational excellence.

ACCOUNTABILITIES

1. Online Business Management and Performance

• Manage Le Labo Korea Brand.com business operations to achieve sales targets, drive sustainable growth, and strengthen the brand's online presence.

• Coordinate for key product launches, City Exclusive campaigns, seasonal initiatives, and other major business opportunities.

• Monitor sales performance, product mix, conversion rates, average order value (AOV), and channel contribution.

• Identify business opportunities and provide data-driven recommendations to improve sales performance and online consumer engagement.

2. Brand.com Operations and Site Management

• Oversee daily Brand.com operations, including order volumes, shipment schedules, returns, inventory availability, and customer-related operational issues.

• Coordinate closely with fulfillment teams, logistics partners, Finance, and internal stakeholders to ensure smooth order and delivery operations.

• Manage CMS updates, landing pages, product information, promotional content, and online merchandising.

• Ensure that all online content and consumer touchpoints are accurate and aligned with global brand guidelines.

• Coordinate with Global Online teams and external technical partners on website enhancements, system improvements, and customer experience initiatives.

• Monitor site issues and coordinate timely resolution to minimize business disruption.

3. Digital Marketing and Performance Optimization

• Plan and manage digital performance marketing activities, including Naver SEM and Google Search Ads, in collaboration with local and global teams and external agencies.
• Monitor campaign performance, including ROAS, traffic, conversion, and overall campaign effectiveness.
• Analyze traffic sources, customer purchasing behavior, and digital marketing performance using GA4, Tableau, and other reporting tools.
• Identify opportunities to improve customer acquisition, retention, and conversion through data-driven recommendations.

4. Cross-functional Project Management and Operational Excellence

• Manage project timelines, stakeholder communication, testing, and implementation for website and operational system enhancements.
• Support operational transitions, including fulfillment location changes, inventory transfers, system updates, and business continuity planning.
• Identify potential operational risks, escalate critical issues, and drive timely resolution with relevant stakeholders.
• Coordinate with internal teams and external partners to ensure smooth execution of projects and business initiatives.
• Proactively identify process improvement opportunities and recommend solutions to enhance operational efficiency and consumer experience.

Qualifications

Education

- University-level education

Experiences

- Minimum 3+ years of relevant experience in e-commerce, Brand.com operations, online merchandising, digital marketing, or a related field.

- Experience in a similar or relevant industry (e.g., FMCG, Luxury, and Cosmetic) is preferred.

Functional Competencies

- Strong verbal and written communication skills in both Korean and English.

- Strong analytical skills with the ability to interpret sales, traffic, conversion, and digital marketing performance data.

- Proactive problem-solving ability with the confidence to identify issues, propose solutions, and communicate recommendations.

- Ability to work independently while maintaining close alignment with brand standards and business objectives.