Assistant Marketing Manager, Estee… at Estée Lauder… · Hong Kong

Description

• 360° Marketing Campaign Support and Execution

  • Work with the Marketing Manager to translate campaign strategies into detailed implementation plans and timelines.
  • Support the roll-out of full 360° marketing campaigns across consumer touchpoints (VM, in-store, digital, CRM, social, PR, and media) ensuring all assets and communications are on-brand and delivered on time.
  • Coordinate with agencies, vendors, and partners to adapt, localize, and produce creative materials and collaterals according to brand guidelines.
  • Drive execution of localized campaign initiatives and provide hands-on support in launching and monitoring national campaigns.
  • Ensure consistent communication of campaign progress and issues to the Marketing Manager.

  Trade, Retail, and Omnichannel Activation

  • Support development and execution of POS and retail marketing activations to achieve sales targets and product growth objectives
  • Liaise directly with internal teams, retailers, malls, and external business partners to facilitate logistical arrangements for promotional events.
  • Propose ideas for retail promotions, joint promotions, and other possible collaborations
  • Coordinate in-store and online activation synergy to maximize brand presence across channels.

  Product and Forecast Administration

  • Prepare and coordinate forecasting for new launches, GWPs, and samples for selected product portfolio
  • Review sales, stock, and KPIs for assigned products or campaigns and prepare status updates or action plan proposals for higher-level review.

  Reporting, Analysis, and Insight

  • Track and report on campaign and retail performance, extracting key insights to be shared with the wider team for further action.
  • Gather and analyze market intelligence, competitor activities, and consumer trends to help inform ongoing strategies.
  • Prepare regular and ad hoc reports—including post-campaign performance, retail effectiveness, and budget updates

  Budget and Administrative Support

  • Assist the Marketing Manager with monitoring A&P budget utilization and maintaining proper documentation for purchase orders, invoices, and payments.
  • Ensure accurate processing of administrative and financial paperwork associated with campaigns and activations.

  Teamwork and Collaboration

  • Take an active part in departmental meetings, project briefings, and cross-functional collaborations.
  • Guide and support junior team members in daily marketing tasks as needed, ensuring high standards and adherence to directions from management.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5-7 years of marketing experience, ideally in beauty, luxury, or FMCG sector.
• Demonstrated experience supporting integrated campaigns and retail activations in a fast-paced environment.
• Strong organizational, coordination, and project management skills.
• Proactive, detail-oriented, with strong communication skills and teamwork mindset.
• Excellent English and Chinese language skills.
• A passion for brand building and consumer engagement.