Senior Director, Creative Operations at Equinox in New York, NY

Company Description

WHO WE ARE

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.

We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren’t slogans here, they’re how we work. At Equinox, colleagues don’t just support the business; they shape the future of wellness. Because for us, it’s not fitness. It’s life.

WHAT WE DO

We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

Job Description

Equinox is seeking a strategic, highly organized, and forward-thinking Senior Director of Creative Operations & Services to lead the operational excellence of our creative organization. This individual will play a critical role in ensuring our creative teams have the resources, structure, and support needed to deliver exceptional work that reflects the Equinox brand.

In close partnership with the VP of Creative and Marketing leadership, this role will oversee creative workflows, cross-functional planning, resource allocation, budgets, and production operations. The ideal candidate is a proactive problem-solver who anticipates challenges, drives accountability, and thrives in a fast-paced, highly collaborative environment.

This leader will also champion innovation, leveraging AI, automation, and emerging technologies to streamline processes, optimize efficiency, and create more time and space for creative ideation, iteration, and execution.

Responsibilities & Requirements

Including but not limited to the following:

Creative Operations & Workflow Management

• Lead creative operations, overseeing project intake, scheduling, prioritization, production planning, and workflow management.

• Establish clear timelines, milestones, deliverables, and accountability across creative initiatives, ensuring all team members and stakeholders have visibility into priorities, assignments, project status, and deadlines.

• Proactively identify and resolve scheduling conflicts, bottlenecks, and operational challenges.

• Protect appropriate time for creative ideation, development, iteration, and execution.

Cross-Functional Planning & Accountability

• Serve as the central operational partner connecting Creative, Marketing, and cross-functional stakeholders.

• Align creative production schedules with marketing calendars, campaign launches, and business priorities.

• Proactively secure project requirements, briefs, assets, feedback, and approvals to maintain project momentum.

• Anticipate dependencies and risks, drive accountability, and escalate issues before they impact delivery.

• Partner with leadership to establish realistic timelines and manage competing priorities.

Creative Resourcing & Budget Oversight

• Oversee creative resource planning, capacity management, sourcing, and workload allocation across internal teams, freelancers, and external partners, identifying resource gaps and recommending staffing or outsourcing solutions to ensure efficient delivery.

• Partner with the Creative Director to align staffing and creative capabilities with project demands and strategic priorities.

• Develop and manage creative services and production budgets, including forecasting, expense tracking, and cost optimization.

• Oversee freelance resources, vendor relationships, production estimates, and external expenditures.

• Balance financial discipline and operational efficiency with the creative team's need for adequate development time and resources.

AI Optimization & Operational Innovation

• Lead the strategy, evaluation, and implementation of AI-enabled tools and automation across creative operations.

• Identify opportunities to streamline scheduling, project tracking, communication, resource planning, and production workflows through technologies that reduce administrative complexity and increase productivity.

• Establish best practices for AI integration, ensuring efficiency gains without compromising creative quality.

• Measure and continuously improve operational performance through technology, automation, and process innovation.

Team Leadership & Operational Excellence

• Lead and develop a high-performing creative operations team focused on proactive planning, communication, and accountability.

• Establish scalable workflows, standardized processes, and effective project management systems.

• Monitor departmental performance, resource utilization, project delivery, and budget adherence.

• Foster strong cross-functional partnerships and a culture of transparency, collaboration, and continuous improvement.

• Provide strategic recommendations to leadership on operational priorities, investments, and organizational needs.

Qualifications

• 10+ years of progressive experience in creative services, creative operations, production management, or marketing operations.
• Proven experience leading teams, managing complex creative workflows, and overseeing departmental budgets and resources.
• Strong understanding of creative development, production timelines, and cross-functional marketing processes.
• Demonstrated expertise in resource planning, financial management, vendor oversight, and operational strategy.
• Experience implementing project management technologies, AI-enabled tools, and workflow automation.
• Exceptional leadership, communication, organizational, and problem-solving skills.
• Ability to anticipate challenges, influence stakeholders, and drive accountability across departments.

Pay Transparency: $200-$220k + annual bonus

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.