Digital Marketing Supervisor at Edrington in Shanghai

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

15 days annual leave, plus 4 Giving More volunteer days

Invest in your future - additional provident fund

Private medical insurance

24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing

Experience our exceptional brands with a generous annual product allowance

Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

Embrace Excellence

The Digital Marketing Supervisor supports the Digital Marketing Manager in planning and executing media and digital marketing activities in China across The Macallan, Highland Park and The Glenrothes. The role helps maintain quality and governance across media buying, paid social, KOL buying and management, and integrated paid campaign delivery across WeChat, Weibo, Xiaohongshu (RED), Douyin and other relevant media platforms.

Success is measured by effective and compliant paid media and paid social execution, disciplined agency and budget management, strong campaign optimization, and the ability to connect paid activity with performance marketing, e-Commerce and CRM objectives. The role reports to the Digital Marketing Manager.

Make an Impact

1. Media, KOL and Campaign Execution

• Assist the line manager in developing monthly, always-on and campaign media plans for the three brands.

• Support governance and execution of media buying, including briefing, channel and format recommendations, budget phasing, implementation checks, optimization follow-up and post-campaign review.

2. Performance Marketing, e-Commerce and CRM Integration

• Demonstrate a working understanding of performance marketing, including audience targeting, conversion journeys, campaign optimization and key performance indicators.

3. Agency, Stakeholder and Budget Management

• Manage day-to-day agency coordination across media, paid social, campaign content and KOL workstreams, ensuring clear briefs, timelines, deliverables and quality standards.

• Work closely with regional and global marketing teams to obtain guidance, assets and approvals for paid media and campaign execution.

4. Measurement, Reporting and Continuous Improvement

• Prepare timely reports for paid media, paid social, campaigns and KOL activity, combining performance data, social listening insights, learnings and clear recommendations.

Your Talent and Skills

• Relevant experience in digital marketing, content marketing, media, social media or a related area; both in-house and agency experience are acceptable.
• Strong understanding of the China digital media and paid social landscape, with hands-on paid media knowledge across WeChat, Weibo, Xiaohongshu (RED) and Douyin.

• Practical experience in media buying coordination and KOL/KOC selection, buying, content management and performance review.

• Working knowledge of performance marketing, audience targeting, conversion journeys, measurement and optimization.

• Ability to connect digital and social activity with e-Commerce and CRM objectives and customer journeys.

• Strong judgement in paid campaign assets, media formats and content quality control.

• Familiarity with emerging media platforms, digital trends and key market players.
• Business sense, attention to detail, innovative thinking and a data-driven mindset.
• Strong project management skills and hands-on experience in digital campaign, paid media and paid social execution.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.