Marketing Specialist at Earthlight Technologies LLC in Ellington, CT

Marketing Specialist

You’re confident, friendly, optimistic, and naturally outgoing, someone who enjoys connecting with people just as much as creating great marketing. You’re an independent self-starter who moves quickly, takes initiative, and brings a natural sense of urgency to your work. You can juggle multiple priorities, stay composed under pressure, and still make sure every detail is right. Organized, self-disciplined, accurate, and thorough, you take pride in seeing things through. If you love a fast-paced environment where you can talk to people, create, problem-solve, and make things happen, this could be the role for you.

As our Marketing Specialist, you’ll help bring the Earthlight and CB Roofing brands to life across Connecticut, Massachusetts, and Oregon. This is a fast-moving, hands-on role where you’ll manage social content, capture and edit photo and video, execute events and trade shows, coordinate marketing collateral, and keep multiple projects moving at once. Some days you’ll be creating content; others you’ll be at a job site, event, or working with outside partners. Success requires someone who can multitask, communicate confidently, work independently, move with urgency, and stay organized, precise, and thorough along the way.

Earthlight Technologies is a family owned and operated business with headquarters in Ellington, CT and offices in Massachusetts and Oregon. We specialize in solutions for residential solar, commercial solar, EV charging stations, and commercial energy efficiency. Our mission is to make the process easy and seamless. We are an Affirmative Action/Equal Opportunity Employer, committed to creating a diverse and inclusive workplace where all individuals are treated with respect and given equal opportunities for employment and advancement.

We’re only looking for the best: someone who brings energy, confidence, creativity, urgency, and follow-through to everything they do. If you’re ready to take ownership, move quickly, connect with people, create work you’re proud of, and help grow two brands across multiple markets, we want to meet you. Bring your personality, ideas, and drive to a team where you can make an impact. Apply today.

Position Overview:

• Collaborate with the Marketing Director to execute marketing strategies, campaigns, projects, and priorities for Earthlight and CB Roofing across Connecticut, Massachusetts, and Oregon.
• Plan and manage social media content calendars for all markets, organize asset collection, create and publish content, and manage community engagement in alignment with brand standards.
• Create and coordinate engaging photo, video, written, and social content, including Told by Fire content, highlighting company projects, employees, customers, community involvement, and brand stories.
• Capture highquality photo, video, and drone content at job sites, installations, events, and company activities, including coordinating and completing planned drone communication/content flights.
• Edit video for social media, websites, and advertising, and coordinate external marketing partners' projects, including shot lists, scheduling, and raw content handoff.
• Plan and execute trade shows, community events, sponsorship activations, Solarize campaigns, and open houses, including registration, vendor coordination, materials, shipping, setup, breakdown, and onsite content capture.
• Create, coordinate, and order marketing collateral and branded materials using established brand standards, templates, and creative direction, including vehicle wraps, apparel, business cards, flyers, sales sheets, trade show booths, signage, promotional materials, and event materials.
• Coordinate website updates, landing pages, promotions, and blog content with external marketing partners; track timelines and deliverables, report status to marketing leadership, and complete minor updates in Duda.
• Execute email campaigns and newsletters through Salesforce and Pardot and support additional digital marketing initiatives.
• Effectively utilize AIpowered tools to streamline workflows, support content creation and research, improve productivity, and enhance the quality and efficiency of marketing deliverables while maintaining brand standards.
• Maintain Earthlight and CB Roofing brand consistency across marketing channels and organize the digital asset library, including photos, videos, graphics, and other marketing materials.
• Manage marketing request intake and project tracking, communicate progress and priorities to stakeholders, and support partnerships, direct mail tests, and other marketing initiatives.

Job Type: Full-time

Annual Compensation: $60,000.00 – $80,000.00

Benefits: Medical, Dental, Vision, 401K with Company Match, Life Insurance, PTO, 8 Paid Holidays, and other Additional Fringe Benefits (Accident Insurance, Hospital Critical Care Insurance, Additional Life Insurance).

Location: Ellington, CT - In-office

Required Experience:

• Bachelor's Degree in Marketing, Communications, Business, or a related field preferred; equivalent relevant experience considered.
• 3+ years of handson marketing experience, including social media, content creation, digital marketing, events, design, or related marketing responsibilities.
• Experience creating photo and video content and editing content for social media and digital channels; drone photography/videography experience preferred.
• Experience with marketing and digital platforms such as Salesforce, Pardot, Duda, and social media platforms preferred.
• Strong project management, organizational, communication, and interpersonal skills with the ability to manage multiple priorities, deadlines, vendors, brands, and locations.
• Collaborative, handson approach with the ability to take direction, contribute ideas, and independently carry projects through execution.

Job Expectations: Ability to operate normal and customary equipment/technology used in a business and field environment, with or without accommodation.

Note: This description is not an exhaustive list of all role responsibilities, skills, and standards required. Other responsibilities, skills, and standards may be added. Management reserves the right to add or change the job requirements at any time. Must be legally authorized to work in the United States at the time of application and must maintain ongoing work authorization throughout employment. The employer will not sponsor, transfer, or assume sponsorship of an employment visa for this position at any time.

To Complete Your Application: Please complete the Culture Index Survey at the following link for your application to be considered (takes less than 10 minutes): https://go.cultureindex.com/p/aPFDB2SQImrXcK

Earthlight Technologies is not accepting unsolicited candidate submissions from external recruiters or staffing agencies for this position.

About Earthlight Technologies LLC

Earthlight Technologies is a family owned and operated renewable energy Solar company with headquarters in Ellington, CT and a branch in Silverton, OR. We service all of CT, MA, and OR. Our mission revolves around delivering top-quality turn-key projects with safety and responsibility at the forefront. As a family-owned enterprise, our strength lies in our dedicated team and satisfied clients.